Welcome to Mason Legal Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
The target audience is defined as the one who purchases, or is the greatest influencer of purchasing a product or service. Your audience is a male ranging in age from 25-55.
Let's call him Carl Closing.
Meet Carl Closing—a dedicated real estate agent by day and a budding entrepreneur by night, Carl represents the diverse individuals Mason Legal is here to serve. Carl is driven, juggling the complexities of closing deals, managing contracts, and navigating the ever-changing market landscape. He values efficiency and expertise, which is why he turns to Mason Legal for reliable legal guidance.
Whether he’s securing title insurance, ensuring airtight contracts for his business ventures, or seeking personal legal support for his growing family in Hampton Roads, VA, Carl knows we have his back every step of the way.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
Mason Legal's brand is approachable, professional, and solution-driven. We are empathetic problem-solvers who exude trustworthiness, competence, and care. We aim to create an environment where clients feel understood, supported, and confident in our expertise.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Clutter Buster
Mason Legal cuts through the noise by combining personalized service with unmatched expertise in real estate and contract law, offering empathy, support, expertise, and communication you need to resolve your problem quickly.
We simplify the complex, offering clear and actionable solutions.
“We handle your needs to get you the keys.”
Going Fishing
You catch the most fish where the fish are.
Google Business Profile: Complete and active
SEO: Search Engine Optimization is the strongest form of positioning your website online. Your website should include search terms, demographics, areas of operation, and other forms of identifying specific prospects
Email: Gathering contact information from prospects and website visistors is important for building long term “Fishing Ponds”. This is the best way to share your content creation.
Network: Select a variety of network events and groups specifically designed to position you with your target audience.
Bullseye Product
Our standout offering is seamless support for real estate transactions, including title insurance and closings, designed to save clients time and reduce stress.
Foot-in-the-Door
At Mason Legal, our “Foot-in-the-Door” offers are designed to give you peace of mind and a solid foundation for your legal needs. We help clients navigate the often complex world of real estate with clear communication and expert advice, ensuring a smooth process every step of the way.
To introduce you to our services, we offer FREE valuable resources to guide you through your real estate journey:
Free "Real Estate Closing Checklist": A comprehensive guide to ensure nothing is overlooked during your home purchase or sale.
“Understanding Title Insurance” Video: We break down the complexities of title insurance, so you can make informed decisions without the confusion.
Exclusive Access to Real Estate Law Insights: Get early access to blogs, videos, and tips that simplify common real estate legal issues and help you avoid costly mistakes.
Our approach to real estate law is grounded in empathy, due diligence, and creativity. Whether you're a first-time homebuyer, dealing with deed issues, or looking for expert contract advice, we’re here to provide the guidance you need. We guarantee a personalized approach where communication is key, and we work tirelessly to ensure your transactions are smooth and secure.
These resources are designed not only to provide you with crucial knowledge but also to build a relationship of trust. When you’re ready for expert legal support, Mason Legal is here to help, ensuring you can focus on what matters most: your future in your new home.
Trust the Pros
At Mason Legal, our team of dedicated attorneys brings years of experience and a deep understanding of real estate law to every case. We’re not just about handling legal issues—we’re about solving them efficiently and with care.
Our clients trust us because we take the time to listen, communicate clearly, and ensure that every detail is handled with precision. While we’re currently building a collection of testimonials, our track record of successful real estate closings and satisfied clients speaks for itself.
From first-time homebuyers to seasoned real estate investors, we’ve consistently delivered results that protect our clients' interests and pave the way for their future. With Jeremy at the helm, you can count on a personal, dedicated approach to every case.
Triggers
Mason Legal delivers homemade jams and jellies at all closings to show how life can be sweet working with our firm. Each Mason Jar is filled with homemade jams/jelly in a variety of flavors that are discovered through the closing process.
"Mason is Your Jam"
"Jammin' with Mason"
Closing the Deal
Website: Prioritize Efficiency – streamlined, contactless process to make the process as seamless as possible for agents to submit contracts directly through the website.
Online Form/Downloads: A clear and bold button with easily uploading — no in-person visit required. "This quick, secure step helps us get started right away, ensuring an efficient and hassle-free experience. Be sure to use the downloadable PDF to submit your contract."
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
Step 1: Visit our website and submit a contact form.
Step 2: Receive a personalized legal strategy.
Step 3: Move forward with confidence as we handle your case.
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
CLICK HERE if you’d like to download the Customer Journey as a PDF.