Action Items and Next Steps

Click on each item to expand specifics about each action items and next steps.

 
  • Logo adjustment for consistency and to eliminate any brand name confusion

    Investment: $500

    Update your current logo with graphic improvements to clarify the brand and keep it consistent with all platforms.

    • Emphasize the word “Mason” as the brand

    • Use of the strong blue color is imperative to remain consistent

    • Provide Icon and Logo for all digital and print collateral

    • Includes Brand Guidelines for all future usage

  • Video Series Creation

    Investment: $1750/month

    Testimonials and video content to establish credibility- 4 per month.

  • Website Redesign and Launch

    Investment: $2,500

    Website Updates: 

    • Improve messaging based upon Brandiscover™ results

    • Simplify Navigation focusing on services and client success stories.

    • Easy-to-find “Contact Us” form- with quick response times to eliminate excess phone calls.

    • Streamlined, contactless process to make the process as seamless as possible for agents to submit contracts directly through the website.

    • Clear and bold button with easily uploading—no in-person visit required.

    • Created on Squarespace platform

    • Includes training on updating content

    • Use current URL (www.masonlegal.org)

  • Email Campaigns

    Investment: $450/month

    Complete design, content creation and distribution.

    Managing audience and building email distribution list.

  • Print Collateral

    Investment: Price may vary depending on project and scope of work.

  • Set up Google Business profile as a Real Estate Law firm

    Investment: $650

  • Grow your email database!

    Investment: $600/month

    WebID is a protocol that allows websites to discover a user's WebID using a secure browser certificate.

    This is the strategy for growing the email database with real prospects by collecting vital information for future marketing for those who have visited your website.

 

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