Fractional CMO Leadership with Tom Powell

Strategic clarity and momentum without the overhead of a full-time hire

Most companies don’t need more marketing tactics. They need clear leadership, aligned decision-making, and someone who can see around corners.

That’s where I come in.

As a Fractional Chief Marketing Officer, I serve as a strategic guide for organizations that are ready to grow but don’t need or want a traditional full-time CMO. I help leaders cut through noise, align teams and partners, and move forward with confidence.

What a Fractional CMO actually does

A Fractional CMO isn’t an agency. And it’s not a vendor relationship.

It’s senior-level leadership focused on:

• Direction before execution

• Clarity before spend

• Momentum without chaos

I step in at the leadership level to help organizations:

• Clarify their positioning and message

• Align marketing, sales, and operations

• Decide what to do next and what to stop doing

• Lead agencies, vendors, and internal teams

• Turn strategy into forward motion

How I Work

My role is not to sell tactics or manage tasks. My role is to guide decisions.

Every engagement is anchored in Brandiscover™, the decision compass that becomes the foundation for all marketing efforts. From there, I help leaders translate clarity into action without losing focus or momentum.

I work best with organizations that value:

• Clear thinking over constant activity

• Alignment over scattered effort

• Leadership over outsourcing decisions

What This Looks Like in Practice

As your Fractional CMO, I may:

• Serve as a strategic partner to the CEO or leadership team

• Lead high-level planning and prioritization

• Evaluate and guide agency and vendor relationships

• Align messaging across platforms and departments

• Identify gaps, risks, and likely speed bumps before they stall progress

• Help teams execute with confidence instead of second-guessing

The result is fewer wasted cycles and better decisions at every level.

Who This Is For?

This role is a strong fit if:

• You’re growing and feel the complexity increasing

• Marketing feels busy but not fully aligned

• You’re spending money without absolute clarity

• You need leadership, not just execution

• You want momentum without adding unnecessary overhead

If you’re looking for someone to “just run campaigns,” this won’t be a fit.

How We Start

All Fractional CMO relationships begin with a Brandiscover™ Strategy Session.

This ensures:

• We’re aligned on direction before execution

• Messaging and priorities are clear

• Leadership decisions are grounded, not reactive

From there, we determine the right level of ongoing involvement based on your goals, team, and growth stage.

The Bottom Line

A Fractional CMO isn’t about doing more. It’s about doing the right things, in the right order, with confidence. If you’re ready for clarity, alignment, and forward motion, this may be the leadership role your organization has been missing.

Let’s start the conversation. I’d love to meet you.

Pricing Structure