Brandiscover™ Questions

The Character – Who is your audience?

• Who are you trying to serve through your outreach work?

• Who are you hoping to inspire to support your mission (for example, donors, churches, volunteers)?

• What kind of person typically says, “Yes” to getting involved?

The Problem – What problem do they face?

• What struggles or injustices are people facing in the countries where you serve?

• How do these problems impact their daily lives, dignity, and spiritual well-being?

• What do your donors or volunteers feel burdened by when they learn about these issues?

The Guide – Why you?

• What is your organization’s experience or background in social work and Gospel outreach?

• How do you combine practical help with the message of hope through Christ?

• What unique approach sets you apart from other outreach organizations?

Empathy and Authority – How do you show you care and that you’re capable?

• Can you share a short story where someone’s life was truly changed by your outreach?

• How long have you been doing this work?

• What qualifications or partnerships make you credible?

The Plan – What’s the simple process people can follow to get involved?

• What does the journey look like for someone who wants to:

  • Donate?

  • Volunteer?

  • Become a mission partner?

• Is there a simple 3-step plan people can follow to make a difference?

The Call to Action – What do you want people to do right now?

• What is the primary action you want website visitors to take? (for example, Donate, Sign up for updates, Sponsor a project)

• Are there secondary actions that are still valuable? (for example, Watch a video, Follow on social, Pray)

The Stakes – What happens if they don’t act?

• What is at risk if no one steps in to help?

• How are communities impacted if you can't fund your mission work?

The Success – What does life look like when the mission succeeds?

• What does “success” look like in the communities you serve?

• How is the Gospel received in the context of your social work?

• How do donors or volunteers feel after seeing the impact of their involvement?

The Transformation – How does the hero change?

• How are people’s lives changed by your outreach?

• How are supporters transformed by participating in this mission?

Supportive Messaging

• Do you have testimonials or stories from those you’ve served or who have served with you?

• Do you have high-quality photos or videos of your work in action?

• What Scriptures or faith-based messages drive your mission?

Final Strategic Questions

• What programs, campaigns, or initiatives are you most excited about this year?

• What do you want your website to do?

• What’s one thing most people misunderstand about your work that you want to clarify?