Why this campaign is important
Union Church Millworks crafts exceptional hardwood flooring and millwork, but your amazing work deserves an equally exceptional digital and social media presence.
We are proposing a 6-month strategy built to:
Fill in the gap from Christina’s absence
Increase brand awareness for the Mill
Strengthen audience engagement
Grow your online community
Drive traffic to your website and showroom
Position UCM as the go-to authority in the exquisite hardwoods from the Allegheny Mountains
Deliverables
Content and Posting
Facebook / Instagram (Meta platform)
3 posts per week (Educational product posts, shop-life storytelling, project highlights)
Weekly Instagram Stories
Monthly Reel(s) / Short Form Video
Grow and engage with our LinkedIn account
Mirrored posts from FB & IG focused on brand story, craftsmanship, partnerships
Grow and engage with our Google Business Profile
Mirrored posts from FB & IG focused on brand story, craftsmanship, partnerships
Blog Content
1 SEO-optimized posts per month written to draw organic search traffic and reinforce social themes
Strategy + Support
Monthly Editorial Calendar PLUS Content Plan… Delivered at the beginning of every month.
Community Management (Optional Add-On)
Daily comment/DM oversight
Customer response templates
Analytics & Reporting
Monthly performance report
Clear insights along with growth recommendations
Pricing Options
Option A — Core Content Package
Best for steady growth and visible presence (good replacement for Christina)
Social Posting (FB + IG + LI)
Blog per Month
Monthly Reporting
$2,000 $1,400/month for 6-months… reevaluate after month 5
Option B — Engagement Accelerator
Geared more for turning audiences into leads
Includes everything in Option A plus:
Community Management (DMs + comments)
1 Reel Video per Week
Quarterly Strategy Review Call
$3,000 $1,800/month for 6-months… reevaluate after month 5
Add-Ons (Available on Demand)
Additional Reels = $500 $300/mo
Pinterest Management = $400 $250/mo
Facebook/Instagram Ads (setup + management) = $1,000 $750/mo
6-Month Roadmap
Month 1 — Foundation + Relaunch
Set platform goals
Refined brand voice & templates
Launch first editorial calendar
Months 2–3 — Awareness & Engagement
Boost interactions
Test content types
Launch blog series
Months 4–5 — Authority & Leads
Feature customer stories
Pinpoint top performing formats
Scale Reels + storytelling
Month 6 — Review & Plan Forward
Deep performance review
Strategy refinement for future
Anticipated Success/Wins
Consistent posting with purpose
Increased followers and engagement
Website traffic growth from social + blogs
Higher brand recall and audience trust
Ready to Get Started?
Let’s craft a digital presence as beautiful and robust as your the species you pull out of the mountains.