Project Overview
A Stronger Online Presence. More Customers. More Business.
Trash Can Kings has established a presence through social media. The next step is creating a professional website that builds credibility, increases visibility in local searches, and makes it easier for customers to request services. The Addison Group proposes designing and developing a modern, mobile-friendly website that clearly communicates the company's services, highlights its local presence, and converts website visitors into qualified customer inquiries.
Our goal is simple: Get Found. Build Trust. Generate Business.
Website Structure
We recommend a 6-page website designed to provide customers with the information they need while encouraging them to take action.
1. Home
A strong first impression that introduces Trash Can Kings, highlights its primary services, and encourages visitors to request a quote. Features include:
Engaging headline and professional imagery
Overview of dumpster rental and junk removal services
Key benefits of choosing Trash Can Kings
Customer testimonials
Prominent Request a Quote buttons
2. Dumpster Rentals
A dedicated page explaining dumpster rental services and helping customers determine the best option for their projects. Content includes:
Available dumpster sizes and rental options
Residential and commercial applications
Construction, renovation, and cleanup projects
Rental process and frequently asked questions
Request a Dumpster Quote
3. Junk Removal
A service-focused page highlighting convenient junk removal solutions for homeowners, businesses, and property managers. Content may include:
Household junk and unwanted items
Furniture and appliance removal
Property and estate cleanouts
Construction debris removal
Garage, attic, and storage cleanouts
Request a Junk Removal Quote
Specific services will be confirmed with Trash Can Kings before publication.
4. About Trash Can Kings
An opportunity to introduce the company, share its story, and establish confidence with prospective customers. Content includes:
Company background and local roots
Commitment to dependable service
What makes Trash Can Kings different
Team and equipment photography
Customer reviews and testimonials
5. Service Areas
A locally optimized page highlighting the communities served by Trash Can Kings. Initial geographic focus:
Smithfield, Virginia
Carrollton, Virginia
Isle of Wight County in Virginia
Additional service areas as confirmed
This page will support local search engine visibility and help customers quickly determine whether service is available in their location.
6. Contact / Request a Quote
A simple, convenient way for customers to connect with Trash Can Kings and request service. Features include:
Online quote request form
Dumpster Rental or Junk Removal selection
Customer contact information
Project location and description
Click-to-call phone number
Social media links
Website Features & Deliverables
The Addison Group will provide:
Custom-designed Squarespace website
Up to six professionally developed pages
Mobile-responsive design for phones, tablets, and computers
Professional content writing and editing
Brand-consistent colors, typography, and imagery
Clear navigation and customer calls to action
Online quote request forms
Click-to-call phone functionality
Social media integration
Customer testimonials and project photography integration
Foundational search engine optimization (SEO)
Local keyword optimization
Google Business Profile integration, where applicable
Basic website analytics
Domain connection and website launch
The website will be designed with one primary objective: Turn online visitors into customer inquiries.
Our Development Process
Phase 1: Discovery & Planning ~ Review the company's services, existing social media, target audiences, competitors, and geographic service areas. Gather available branding, photography, testimonials, and business information.
Phase 2: Website Design & Content ~ Develop the website's visual presentation, navigation, written content, and service pages. Establish clear calls to action throughout the customer experience.
Phase 3: Development & Optimization ~ Build the website in Squarespace, configure contact forms, optimize for mobile devices, and implement foundational SEO.
Phase 4: Review & Launch ~ Present the completed website for client review, incorporate agreed-upon revisions, test functionality, connect the domain, and launch.
Estimated Development Timeline: 2–3 weeks following receipt of required materials and client approvals.
Project Investment
Website Design & Development ~ One-Time Investment: $2,800
This includes website planning, content development, design, construction, foundational SEO, mobile optimization, customer inquiry forms, testing, and launch. Payment Schedule:
50% deposit upon project approval: $1,400
50% balance prior to website launch: $1,400
Website Hosting & Maintenance Options
Upon completion of your new website, Trash Can Kings will have the flexibility to manage its own website hosting and maintenance or take advantage of The Addison Group's comprehensive Website Hosting & Maintenance Package.
Option 1: Self-Managed Website Hosting
Annual Cost: Based on Squarespace's current subscription rates. Currently, annually hosting and domain renewal is approximately $400/annually paid directly to Squarespace. Trash Can Kings may elect to maintain its own Squarespace account and manage the website independently.
Under this option, the client is responsible for:
Annual Squarespace hosting and subscription fees
Domain registration and renewals
Website content updates and maintenance
Website performance and analytics monitoring
Technical support through Squarespace
The Addison Group will provide access to the completed website and the necessary guidance for independent management. Additional support or website updates from The Addison Group will be available at our standard hourly rates.
Option 2: The Addison Group Website Hosting & Maintenance Package
Annual Investment: $850. For clients who prefer a hands-off approach, The Addison Group offers a comprehensive website hosting and management package designed to keep your website secure, updated, and performing at its best.
Services Include:
Website Hosting: Management of your Squarespace hosting subscription and ongoing platform services.
Domain Management: Registration and annual renewal of one standard domain name.
SSL Security: SSL certificate provided through Squarespace for secure website connections.
Website Maintenance: Routine website reviews, functionality checks, and ongoing platform management.
Content Updates: Reasonable routine updates to website text, photos, service information, and other existing content.
Technical Support: Email and phone assistance for website-related questions, troubleshooting, and technical issues.
Performance Monitoring: Periodic reviews of website functionality, performance, and accessibility.
Website Analytics: Access to website traffic information and visitor activity through available reporting tools.
This package is designed to provide peace of mind while allowing Trash Can Kings to focus on running its business.
*Major website redesigns, new pages, advanced functionality, paid advertising, and extensive content development are not included and may be quoted separately.
Your Website. Your Choice.
Regardless of which option you choose, Trash Can Kings retains ownership and control of its website, domain, and content, subject to applicable third-party service terms. Our goal is to provide the flexibility to manage your website independently or have The Addison Group handle the ongoing details. You focus on growing your business. We'll make sure your website is working for you.
Why The Addison Group?
Since 1996, The Addison Group has helped businesses build stronger brands, communicate their value, and create marketing strategies that produce results. Our proprietary Brandiscover™ process focuses on understanding the customer, communicating the right message, and creating a clear path to action.
We believe a website should do more than look professional. It should help a business grow. For Trash Can Kings, that means a website designed to strengthen credibility, improve local visibility, and generate new business opportunities.
Let's Get to Work
Trash Can Kings already has a foundation through its social media presence. A professionally designed website will build on that foundation by giving prospective customers a convenient place to discover services, learn about the company, and request a quote.