Website Audit Summary
This site carries a strong heart and meaningful story depth. That foundation is solid. At present, however, the site functions more like a personal blog archive than a clear, conversion-focused ministry support platform.
The primary opportunity is not more content. It’s clarity.
By clarifying the offer, creating a simple and compassionate “help path,” and developing SEO-friendly pillar pages aligned with what pastors and ministry leaders are actually searching for, the site can better serve those who arrive quietly, often carrying more than they know how to name.
Brandiscover™ Audit
1. Target Audience Clarity
The audience is clear in concept: pastors and ministry workers who need a trusted ear. That intention is stated plainly on the homepage.
What’s missing is specificity.
Are they burned out? Recently terminated? In conflict? Isolated? Carrying moral injury or quiet disillusionment?
The site already hints at these pressures through stories of performance expectations and ministry strain. The next step is to name them clearly.
Opportunity
Introduce three to five specific “You might be here if…” scenarios. This helps visitors recognize themselves quickly and feel understood without needing to read deeply.
2. Slam Dunk Message (Clarity Test)
The homepage hero message currently shifts between different openings. Each one is meaningful, but inconsistency creates confusion for both visitors and search engines.
A strong homepage message should remain stable and repeatable, clearly answering:
Who you help
What you help them do
What happens next
When these are answered consistently, visitors feel oriented instead of wandering.
3. Plan and Call to Action
Current calls to action include phrases like “Get help now” and “Click here to get started.” The intent is right, but the path forward becomes unclear on the Contact page.
Rather than functioning as a true point of connection, the Contact page reads more like an article and redirects visitors elsewhere.
Opportunity
Create a simple three-step plan and transform the Contact page into a clear “Start Here” experience. This may include a short form, a scheduling option, an email contact, or a clear invitation to request a confidential conversation.
4. Trust and Authority
The About page is one of the strongest assets on the site. It communicates experience, credibility, and vocational depth clearly and authentically.
That trust, however, lives too far inside the site.
Opportunity
Surface three to five trust indicators on the homepage so visitors don’t have to hunt for reassurance:
Years of pastoral leadership
Adjunct professor roles
Research focus on forced terminations among clergy
Areas of specialty such as spiritual health, restoration, and resilience
Trust should meet visitors early, not later.
5. Navigation and Structure
The current navigation is minimal, primarily limited to About and Blog.
For a ministry support and coaching platform, the site needs visible “doors” people can walk through. Clear pathways reduce anxiety and invite engagement.
Recommended Navigation Additions
Work With Dr. Powell
Topics
Burnout
Conflict
Forced Termination
Spiritual Formation
Compassion Fatigue
Resources
Speaking / Teaching
Start Here
SEO Audit
What’s Helping
The site contains substantial written content, which provides real depth and topical authority. The About page includes strong entity signals through names, institutions, and locations.
These are solid foundations.
What’s Hurting (High-Impact Issues)
Blog URLs are inconsistent. Some posts use clean, descriptive addresses, while others rely on long, random strings. This weakens sharing, indexing, and long-term ranking.
The homepage is trying to do too much at once. It functions as a hero page, a blog feed, and in places a long-form article. Both visitors and search engines prefer a homepage that introduces and then directs.
Service and offer pages are thin or missing altogether. There are no dedicated pages targeting search intent such as:
Pastor burnout help
Clergy coaching
Forced termination recovery for pastors
Ministry leader support
These are the pages that rank. Blog posts should support them, not replace them.
Quick SEO Wins (Low Lift)
Create five core pillar pages and internally link blog posts to them
Standardize page titles and H1s so they consistently reflect the core promise
Normalize blog URLs going forward and redirect the most problematic ones
Content Audit
Keep
The authentic voice. This is the site’s greatest strength. The About page narrative, which serves as a strong anchor and trust builder.
Reshape
Convert the Contact page into a true “Start Here” experience designed for connection, not reading. Move long-form content off the homepage and into featured posts or topic hubs with short excerpts.
Biggest Opportunities
Opportunity 1: A Clear “Start Here” Path
Create a single entry page that gently asks:
“Which of these best describes where you are right now?”
Then guide visitors toward:
Burnout and compassion fatigue
Conflict and church hurt
Forced termination and recovery
Spiritual formation and accountability
Include a simple form inviting them to request a confidential conversation.
Opportunity 2: SEO Pillar Pages
Begin with five foundational pages:
Pastor Burnout and Compassion Fatigue
Forced Termination Recovery for Clergy
Church Hurt and Restoration
Spiritual Formation and Accountability
Coaching for Pastors and Ministry Leaders
Each page should clearly explain the issue, how support works, and what a first step looks like.
Opportunity 3: Respectful Email Capture
Offer a low-pressure, meaningful resource such as:
“5 Signs You’re Carrying More Than You Were Meant To”
“After Forced Termination: A First 30-Day Recovery Guide”
Follow with a gentle weekly email offering encouragement and one practical step.
Opportunity 4: Consistent Brand Language
Select one core message and repeat it consistently across the homepage, metadata, headings, and calls to action. Stability builds trust.
Priority Checklist
Fix First (Highest ROI)
Rebuild Contact into a “Start Here” page with a clear next step
Lock the homepage hero to one consistent headline, subhead, and CTA
Expand navigation to include “Work With Me” and “Topics”
Next (SEO Growth)
Create pillar pages and link existing blog content into them
Standardize blog URLs and clean up the most problematic slugs
Then (Conversion Polish)
Add a small set of testimonials
Explain what happens during an initial conversation
Include a clear confidentiality statement
Restructure the About page with scannable content blocks and cross-links