Union Church Millworks
From Sawdust to Sales Growth
Union Church Millworks had world-class craftsmanship—but no audience. With nearly $800K in annual sales (yes, literally), they needed a brand, a strategy, and a way to reach beyond the mountains of Southwest Virginia.
We built a powerful “From Forest to Floor” brand with a story-driven website, premium positioning, and messaging that made their hardwood products feel as high-end as they truly are. We targeted designers, builders, and homeowners looking for character, quality, and locally sourced Virginia-grown wood.
Now approaching $2 million in annual sales, Union Church Millworks is expanding into Coastal Virginia’s Hampton Roads market with a strong brand, growing demand, and sawdust flying off the shelves.
“Before meeting Tom and The Addison Group, we had a great product—but we didn’t know how to tell our story. Tom immediately took an interest in what we were doing and began coaching us on how to present it effectively to our clients.
What started with informal conversations quickly turned into a full Brandiscover process, followed by a new website, brochures, key introductions, and hands-on support.
Working with The Addison Group is easy, collaborative, and impactful. I now feel confident in our marketing, and I’m proud to say our business has grown fourfold since partnering with Tom.”
Joe Beans Express Espresso
From One Kiosk to a Coffee Empire
Joe Beans started with one drive-thru kiosk and solid coffee—but lacked a brand and digital presence to match their ambition. Revenue stalled at around $400K annually.
We created a bold new brand, playful messaging, and a website that captured their energy, community vibe, and future vision—positioning them for growth.
Joe Beans now operates 8 locations and brings in over $4 million annually. Their brand is thriving, their fanbase is loyal, and their marketing is as strong as their espresso.
Built by Babb
From Tailgates to Top-Tier Builds
Built by Babb started with a reputation for hard work. No brand. No digital footprint. Just a few decals on the back of work trucks and big dreams.
We built the brand from the ground up using a powerful online presence and messaging that matched their hustle and heart. We positioned them as the go-to contractor for quick-turn projects and quality home construction in Coastal Virginia.
Now approaching $3 million in annual sales, Built by Babb is a recognized, trusted name in residential construction—and still growing, one home at a time.
Nansemond Precast Contrete
From established Precast Pro to Pipe Powerhouse
Nansemond Precast is a trusted name in precast concrete. Growth was inevitable. They decided on a fresh way to diversify, stand out in a crowded market, and add new revenue without losing their core identity.
We helped them position and launch a new vertical: NPCC Pipe, a full-service concrete pipe division. With clear messaging, a branded sub-identity, and marketing materials that spoke to contractors and municipalities alike, we helped turned their pivot into a power move.
Nansemond Precast is now winning more contracts, expanding their client base, and solidifying their reputation as a full-spectrum concrete solution provider… above and below ground.
“Tom Powell and his team have been outstanding to work. They are professional, talented, and very responsive!”
Smithfield VA Events
From Great Parties to Greater Purpose
Smithfield VA Events was hosting wildly successful festivals. But, the real story wasn’t being told. The public saw the fun, but few realized the huge community impact happening behind the scenes.
We created the Party With Purpose campaign—a brand story that connected every ticket, every sip, every bite to the organizations it helped support. Through messaging, digital content, and community storytelling, we turned good times into a recognized community cause.
Smithfield VA Events recently surpassed $2 million in charitable giving to local nonprofits and organizations across Isle of Wight County. Everyone knows that partying in Smithfield means giving back.