Executive Summary
Sexton Insurance Agency LLC represents an important strategic step: building a stand-alone insurance brand that is independent, durable, and future-proof, while still honoring the contractual boundaries of your GEICO affiliation.
Our goal is to help you establish a credible, search-friendly, locally trusted insurance brand that:
Stands on its own if circumstances ever change
Generates inbound inquiries you fully own
Feels polished, human, and community-rooted
Can scale into TV, paid media, and long-term growth
This proposal outlines a phased approach to launching your independent website, digital presence, and lead-generation foundation in 2026.
Brand & Compliance Considerations (Built-In)
We will design and market Sexton Insurance Agency LLC with the following guardrails fully respected:
Primary branding focused on Sexton Insurance Agency LLC
No direct GEICO co-branding beyond:
Approved office phone number
Small gecko logo used subtly and compliantly
Independent email, domain, and Google presence
Platform flexibility for future TV, digital, and local media
This ensures your website and marketing remain yours, regardless of future corporate or contractual changes.
Phase 1: Brand & Digital Foundation
Timeline: January 2026 (3–4 weeks)
This phase establishes the independent infrastructure that everything else builds on.
Deliverables —
1. Brandiscover™ Strategy — We will engage in our proven and exclusive Brandiscover™ Strategy interview to ensure we gather the right information for Sexton Insurance Agency. You will have the right foundation for all of your messaging and advertising through identifying:
Target Audience: Who is your most typical customer?
Brand Personality: What is the tone of your messaging?
Slam Dunk Message: What message will grab the attention of your target audience?
Clutter Buster: What makes your business different from your competitors?
Going Fishing: Where does your target audience hang out?
Bullseye Product: What is your most profitable product/service?
Foot-in-the-Door: How does your business gather contact info?
Trust the Pros: How does your business demonstrate your expertise?
Triggers: What will make someone share, photograph or video your location, product or service?
Closing the Deal: How does your business close the sale?
You already know many of these cornerstones, but we’ll make sure it’s seamlessly thread throughout everything that has Sexton Insurance Agency on it. Investment $1,200, but we will include this as a gift because we’ll build your website build. You can find more information at www.theaddisongroup.com/brandiscover
2. Brand Positioning & Messaging
Brand voice and positioning aligned with trust, clarity, and local expertise
Messaging inspired by the clean, professional feel you admire, without imitation
Clear explanation of who you help, how you help, and why clients choose you
3. Website Design & Development — PLUS BONUS: Logo design & Branding Guidelines
Custom website (5–7 core pages):
Home
About
Insurance Services
Why Work With Us
Contact / Request a Quote
Privacy / Compliance pages
Mobile-first design
SEO-ready structure
Conversion-focused calls to action
Built to grow, not just launch
4. Domain, Email & Technical Setup
Domain acquisition & configuration
Independent email setup (example: info@sextoninsurance.com)
Secure hosting and analytics
Contact form + inquiry routing
Investment: $4,200 $3,500 (One-time project fee) *NOTE: The new website will belong to Sexton Insurance Agency LLC
Phase 2: Local Visibility & Trust Signals
Timeline: February 2026 (2–3 weeks)
This phase ensures people in Garner and surrounding areas can find you and trust you.
Deliverables —
1. Google Business Profile Setup
New Google Business Profile for Sexton Insurance Agency LLC
Proper category selection
Optimized description and service listings
Photo integration (headshots added when available)
2. Local SEO Optimization
Location-based keyword targeting
On-page SEO for core services
Metadata, page titles, and indexing setup
3. Reputation Framework
Review strategy and guidance
Review request templates
Best-practice compliance support
Investment: $1,500 1,200 (One-time setup)
Phase 3: Marketing Launch & Lead Generation
Timeline: March–December 2026
Once the foundation is built, we move into consistent visibility and lead flow.
Monthly Services —
1. Website Support & Optimization
Content updates
Performance monitoring
Ongoing SEO adjustments
2. Content & Authority Building
Monthly blog or article (insurance education, local relevance)
Written in plain language, not corporate jargon
Designed to build credibility and search visibility
3. Email Marketing
Monthly email newsletter
Educational and relationship-driven
Designed to keep Sexton Insurance top-of-mind
4. Optional Paid Media (Future-Ready)
Google Ads strategy planning (if/when desired)
Preparation for TV or broader campaigns in 2027
Monthly Investment: $1,200 $750/month (12-month recommended commitment)
Optional Add-Ons (As Needed)
Professional photography coordination
Video scripting for future streaming digital/TV ads
Paid search campaign management
Social media launch under Sexton Insurance Agency LLC (Facebook/Instagram/LinkedIn)
Quarterly campaign strategy sessions
(Priced separately)
2026 Investment Summary
Phase 1: Website & Foundation $3,500 (one-time)
Phase 2: Local Visibility & SEO $1,200 (one-time)
Phase 3: Ongoing Marketing (12 months) $750/month
Why This Approach Works
You own the platform
You own the audience
You own the brand equity
You stay compliant
You build something that lasts
This is not a quick campaign. It’s the beginning of an independent insurance brand that can grow for the life of your practice.
Next Steps
Approve proposal
Secure domain & hosting
Schedule kickoff strategy session
Begin January 2026 build