1. Target Audience

Who is Seapointe College’s core audience?

Aspiring Christian leaders seeking mentorship-driven higher education aligned with faith and community service.
Students / families who want low or zero debt college alternatives.
Churches and ministry organizations looking for leadership development partners.

Clarity grade: Moderate — mission is clear; but specific demographics (age, socioeconomic, denominational) and psychographics could be sharpened.

Opportunity: Consider persona templates (e.g., “Faith-Driven First-Gen Student,” “Ministry Career Seeker,” “Community Care Professional”) to tailor messaging.

2. Brand Personality

What tone does the brand convey?

Warm, mentorship-focused, relational, spiritually earnest.
Emphasis on community, discipleship, and real-world experience suggests supportive and mission-centric voice.

Gap: Digital presence leans informational rather than emotionally resonant.

Opportunity: Clarify a distinctive brand voice ladder — e.g., “Guiding. Faithful. Transformative. Practical.”

3. Slam Dunk Message

Does the brand have a compelling primary message?

Current homepage messaging centers around personalized education and mentorship.

Questions to refine slam dunk: What urgent need does the college meet? Is it debt-free education, career preparation, faith integration, or community impact?

Example improved slam dunk

“Train for leadership without debt, with mentorship that prepares you for life, not just a diploma.”

4. Clutter Buster

What makes Seapointe College different from competitors?

Differentiators identified:

No traditional rigid curriculum — individualized plans.
Zero student debt emphasis.
Strong mentorship and discipleship model.
Deep connection to community care and real-world internships.

Opportunity: Explicitly compare to traditional Christian colleges to position Seapointe as accessible, mission-integrated, and mentorship-first.

5. Going Fishing

Where does the audience “hang out”?

Digital presence includes:

Facebook, Instagram, LinkedIn, YouTube links.
Podcast episodes featured.

Opportunity:

Strengthen SEO and paid social reach targeting prospective students/families.
Use content hubs (e.g., podcast series on vocational calling) as lead magnets.

6. Bullseye Product

Most profitable / key offering?

Core offerings:

Bachelor’s degree pathways: Leadership, Community Care, Creative Arts.

These programs appear central, but proof points (employment outcomes, alumni impact) are not prominent.

Opportunity: Showcase outcomes (job placement stats, alumni stories) to make the value tangible.

7. Foot-in-the-Door

How does the brand gather contact info?

Newsletter subscription form on homepage.(Seapointe College)
Apply/Donate/Contact buttons present.

Opportunity to improve:

Use gated content (e.g., “Guide to Faith-Driven Career Planning”).
Add chatbot or forms asking questions like “What career path are you exploring?”

8. Trust the Pros

How does the brand demonstrate expertise?

Current assets:

Podcast episodes with leadership content.
Financial audit transparency (nonprofit financials available).
Accreditation information (when available next year).

Gap: Testimonials and quantifiable results are limited.

Opportunity: Add strong testimonials, endorsements from pastors/community leaders, and statistics about student success.

9. Triggers

What gets people talking/ sharing?

Potential triggers:

Student success stories
Community projects & internships
Faith-based content that resonates with ministry audiences

Opportunity: Encourage user-generated content (e.g., “Your Calling Story” spotlight series on social platforms).

10. Closing the Deal

How does the brand convert interest into action?

Current conversion points:

Apply Now CTA
Contact/Newsletter form

Weakness: Conversion flow is basic; lacks urgency and benefit framing.