Website Audit & Proposal

1. Header & Hero Section

  • Current State: The homepage features the tagline "Keeping the hometown spirit alive!"

  • Analysis: While this adds warmth, it doesn’t clearly convey the services offered or the benefits to the customer. It lacks a confident expression of the brand promise.

2. Navigation & Structure

  • Current State: Navigation includes: Home, About Us, Service, Gallery, and Contact Us.

  • Analysis: Functional but minimal. Services could be broken down or given clearer descriptions. A homepage summary of services would also help.

3. Content & Messaging

  • Current State: The "Our Story" section focuses on Scott’s personal journey and values.

  • Analysis: Good foundation for connection, but it lacks strong emphasis on how the business solves customer pain points or adds value.

4. Calls-to-Action (CTAs)

  • Current State: CTAs are limited and not visually prioritized.

  • Analysis: There’s no strong prompt for users to act—such as scheduling a service or requesting a quote—which is a key missed opportunity.

5. Visual Design & User Experience

  • Current State: The website has basic visuals and a clean but generic design.

  • Analysis: Stronger brand colors, photography, and layout hierarchy could boost trust and retention.


AG Brandiscover™ Proposal

The AG Brandiscover™ model helps companies clearly identify and communicate what they do, why they do it, and how customers benefit.

1. Clarify Identity

Define what makes you unique, valuable, and trustworthy.

Recommendations:

  • Develop a tagline that instantly tells people what you do and why it matters.

    • Example: “Custom Commercial Gaskets Delivered Fast—So Your Equipment Keeps Running.”

  • Use headlines and supporting copy that emphasize reliability, local service, and quality assurance.

  • Include a credibility statement like “Serving Missouri and beyond for nearly 25 years.”

2. Connect with the Customer

Position your services in a way that speaks to your customer’s problems, needs, and aspirations.

Recommendations:

  • Refine messaging to focus on:

    • Problem: Equipment downtime, hard-to-source gaskets, lack of local service.

    • Solution: Expert local service, quick turnaround, custom solutions.

    • Benefit: Less downtime, fewer headaches, peace of mind.

  • Include real-world examples or testimonials.

  • Add a “Who We Serve” section: Hospitality, Healthcare, Entertainment, Education, etc.

3. Create a Clear Path Forward

Eliminate friction and tell the customer what to do next.

Recommendations:

  • Add strong CTAs across every page:

    • “Schedule a Service Call”

    • “Request a Custom Quote”

    • “Ask About Emergency Replacement”

  • Use a simple 3-step engagement plan:

    1. Call or message us

    2. Receive expert gasket solutions

    3. Stay up and running with confidence

  • Consider a service request form or scheduling calendar directly on the homepage.

Suggested Website Features

Feature Purpose Hero image + clear headline Instantly convey value Embedded testimonial slider Build trust Interactive contact form Capture leads “Industries We Serve” icons Make it personal Mobile-first design Improve usability

Implementation Plan

Phase Timeline Deliverables

  1. Brandiscover - Clarify brand identity, customer pain points, and solution statements (immediately)

  2. Content Strategy, Copywriting, Homepage, About, Services, CTA language Website Design Update Week 1

  3. Responsive design, new layout, branded visuals SEO + Launch Week 2

  4. On-page SEO, performance check, GO-LIVE (upon final approval)

 

Proposal

By applying the AG Brandiscover™ model to www.sealsguy.com, we’ll turn your well-meaning, vague website into a bold, credible platform that:

  • Tells your story with clarity and confidence

  • Addresses customer pain points

  • Converts curious visitors into loyal clients

PHASE 1: Brand Discovery & Strategy

AG Brandiscover™ — Clarify brand voice, messaging, customer persona, and service positioning.

  • Includes:

    • Brand messaging

    • Clarified brand statement

    • AG Brandiscover™ Map (Identity, Audience, Offer, Messaging)

Cost: $950 (one-time) NO CHARGE

PHASE 2: Website Copywriting & Messaging, Redesign & Build

Professional writing based on the Brandiscover™ strategy, crafted for conversion.

  • Includes:

    • Home page

    • About page

    • Services overview

    • Contact/CTA language

    • Optional: FAQs

Modern, responsive website optimized for user experience and SEO.

  • Includes:

    • Custom homepage and 3 subpages

    • Mobile-first design

    • Branded color palette and visual enhancements

    • Basic SEO setup (titles, tags, structure)

    • Contact form with lead capture

INVESTMENT: $4,200

Optional Add-ons:

  • Additional pages: $250 each

  • Blog/news setup: $350

  • Testimonial slider/portfolio module: $450

  • Lead Generator PDF for download: $400

  • Hosting setup & domain management: $150

  • Graphic Design help (branding, print collateral, etc.): $165/hour

PHASE 3: Launch & Optimization

Ensure smooth deployment, performance testing, and on-call support.

  • Includes:

    • Pre-launch checklist

    • Analytics setup

    • Performance review

    • 30-day post-launch support

Cost: $500 NO CHARGE

Payment Schedule

  • 50% Due Amount Project START

  • 50% Balance once site goes LIVE

  • Seals Guy responsible for domain and hosting annual charges connected directly to credit card (approx. $300/annually)

Optional Monthly Support

Post-launch support, content updates, blog/news posts, and SEO:

  • Basic Maintenance Plan (includes minor updates/changes): $350/month

  • Growth Plan (includes Basic Maintenance Plan + monthly blog + SEO management/report): $500/month