Brandiscover™ Strategy
R&R Pressure Washing One Liner
Questions to answer when developing the best One-Liner:
What is potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
R&R Pressure Washing Target Market
The target market is defined as the one who purchases, or is the greatest influencer of purchasing. R&R Pressure Washing Target Market — Male 35 to 55. Let’s call him “Calvin Clean”.
He is male, in his 30’s-50’s.
He works/lives in Hampton Roads
He wants his place of business and/or his home clean
*This doesn’t mean that the message will not resonate with other demographics. It simply means that this is the demographic we will speak directly with.
R&R Pressure Washing Brand Personality
*This doesn’t mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
R&R Pressure Washing Lead Magnet
Lead Magnets are strictly used to drive new leads to R&R Pressure Washing. A simple 3 minute personal video on “How to Be Algae Free” or a PDF on “5 Ways to Keep Your Curb Appeal Spectacular” could be a strong Lead Magnet. This gives the a personal touch, making a prospect feel more welcomed.
Here’s our suggestions:
R&R Pressure Washing Bullseye Product
Putting it all together
R&R Pressure Washing’s 3-step Plan
R&R Pressure Washing Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
CLICK HERE if you’d like to download the Customer Journey as a PDF.
Your Custom Marketing Recommendations
Website Redesign
Your website is the most important piece to your marketing strategy. It is essential to have the right message, flow, SEO-ready and lead generators for new business.
Domain name
We need to create a shorter, more memorable and branded URL.
www.cleanbyrr.com
www.randrclean.com
www.hamptonroadsclean.com
www.cleancova.com
Search Engine Optimization
Google Ads
Email campaigns
Social Media
Referrals / Word-of-mouth
PDF / Video creation
CLOSING MARKETING ACTION STEPS
We believe in 9 Marketing Shifts that can transform your messaging. When applied to your unique brand, good things flow.
1) Think Them not You —The customer is the hero, not you. Solve their problems instead of thumping your chest.
2) Think Typical Customer not The Whole World —Save your hard-earned money and communicate with those who are most interested in your product. The more focused you are, the more successful your growth.
3) Think Conversation not Campaign —If not carefully designed, marketing can often come across as impersonal. So the focus must be cultivating an ongoing conversation with your target market.
4) Think Personality not Corporate —People relate to people, not corporations. The more personality is infused in your company marketing, the more your message cuts through the clutter.
5) Think Community not Customers —Since you desire lasting relationships with your clients, invest in activities that highlight your unique culture. Those who trust you for guidance are your tribe — your special community. They must never feel like a forgotten name in a database.
6) Think Effective not Clever —The goal isn’t to produce an award-winning marketing campaign. The goal is to increase your revenue.
7) Think Call to Action not Information —There are many businesses with beautiful websites and great copy, but they fail in one critical way: they don’t challenge people to act. An effective call to action can be everything from a website contact button, a coupon, or the download of a PDF document.
8) Think Lead Product not Full Catalog —The temptation is to unload the full array of services on new prospects. Resist the pull! Instead, be ruthless with your simplified process, which includes on-ramping customers to your lead product.
9) Think Failure, not Just Success — Explain the cost of not doing business with you. A subtle thread should run throughout your marketing collateral which points out the negative consequences of not choosing your product.