Attorney Nick Renninger | Family Law & Criminal Defense

June 19, 2025

Objective

To establish and grow a personal brand for Attorney Nick Renninger—enhancing his reputation and visibility as a trusted Family Law and Criminal Defense attorney while maintaining his affiliation with Wolcott Rivers Gates (WRG).

This initiative will include a branded website, integrated blog, social media presence, and a strategic email campaign designed to build trust, attract referrals, and support long-term client acquisition.

Branded Website

  • Multi-page design with smooth scroll and anchor navigation

  • Personal introduction (bio, philosophy, link to WRG)

  • Practice Areas: Family Law & Criminal Defense

  • Lead Magnet PDF Download (e.g., “Top 5 Mistakes People Make During Divorce” or “What to Do if You’re Arrested in Virginia”)

  • Embedded contact form linked to WRG or personal intake system

  • Integrated blog section for long-form educational content (search-optimized)

  • Annual Hosting and domain renewal is approximately additional $600/year

Deliverables:

  • Custom branded design (aligned with WRG tone but uniquely “Renninger”)

  • Copywriting for all sections with bullet point highlights from Renninger and WRG website

  • Mobile optimization

  • Basic SEO setup

  • Analytics integration

  • Purchase and integrate www.nickrenninger.com URL

Social Media Setup & Launch

Platforms: Facebook | Instagram | LinkedIn

  • Profile setup/optimization with bios, logos, and headers

  • Branded visual templates (carousel posts, quotes, case highlights)

  • Weekly posts to start (mix of awareness, FAQs, and testimonials)

Email Marketing Setup & Campaign

  • Flodesk™ (or similar) setup under Renninger brand (Flodesk™ subscription is encouraged and is additional $38/mo)

  • Custom-branded email template

  • One-click blog-to-email setup for automatic blog blast

  • Monthly message or “Legal Tip of the Month” format suggested

  • Collect emails from Nick Renninger database, ongoing website lead generators, social media referrals.

Monthly Budget for 12-month commitment

$1,800/mo $1,450/mo. (Reduced for Friends of AG)

Wishlist Add-Ons (Optional Growth Package)

For future consideration based on performance and budget.

  1. Google Ads Setup — Target family law/criminal keywords in your service area $1,000 setup + ad spend Ongoing

  2. Video Content Package 3 short-form videos for IG Reels/YouTube Shorts $1,200

  3. Legal Resource PDF Series Develop more downloadable lead magnets $700 each

Timeline

  • Week 1: Brand strategy, content writing, and design

  • Week 2–3: Site development, blog setup, and social media launch

  • Week 3: Email campaign setup and first email blast

Launch Goal: 3 weeks from project start