OPTION #1
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“Fix the Story. Spark Visibility.”
Investment: $1,500/month
Best for: Getting traction fast without heavy lift
What This Does
Repositions Moe’s from “corporate chain” → “locally owned Suffolk staple”
Scope of Work
Brandiscover™ Lite (Messaging + Positioning Refinement)
Core Campaign Theme Development
“Suffolk’s Easiest Family Dinner”
“Welcome Home, Suffolk”
90-Day Visibility Campaign Strategy
Monthly Content Plan (Social + Email)
Email Marketing Setup (VIP Club framework)
Catering Campaign Launch Plan (May/June focus)
Promotional Offer Strategy (Lunch Box, Catering Hooks)
Key Wins
Immediate clarity in messaging
Consistent local voice
Launchpad for catering + email growth
Limitations
No boots-on-the-ground execution
Moe’s responsible for outreach + relationship building
OPTION #2
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“Build Roots. Drive Revenue.”
Investment: $2,400/month
Best for: Turning strategy into measurable sales growth
Everything in Foundation, PLUS:
Expanded Scope
Full 90-Day Campaign Execution Plan
Email Marketing Management (Flodesk setup, campaigns, segmentation)
VIP Club Launch + Lead Capture System
Monthly Campaign Builds:
Catering Push (graduations, holidays, schools)
Community Promotions (school nights, church partnerships)
Landing Page Development
Catering
VIP Club
Social Media Content Creation (done-for-you)
Monthly Strategy Call + KPI Review
Key Wins
Real traction in:
Catering revenue
Email list growth
Community engagement
Begins shifting perception in-market
Strategic Advantage
This is where Moe’s stops “trying things” and starts building a system
OPTION #3
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“Own Suffolk.”
Investment: $3,500/month
Best for: Becoming the go-to family food brand in Suffolk
Everything in Growth Engine, PLUS:
Full Execution + Local Integration
1. Boots-on-the-Ground Strategy
Community Partnership Development
Schools
Churches
Youth Sports
Relationship System Creation (so NSA situation doesn’t repeat)
2. Local Brand Activation
“Official Burrito of Suffolk Sports” Campaign
Player of the Week / Coach Program
Event Presence Strategy (on-site visibility)
3. Catering Sales Machine
Direct Outreach Campaigns
Corporate + Medical + School targeting
Seasonal Promotions Calendar
4. On-Site Strategy + Training
Staff alignment on messaging (“local ownership story”)
In-store experience optimization
5. Growth Testing
Breakfast Pop-Up Launch Strategy
Offer testing + conversion tracking
6. Leadership Integration
Monthly in-person strategy session (or on-site visit)
Direct collaboration with Brian (area manager)
Key Wins
Strong local identity (“This is OUR Moe’s”)
Predictable catering revenue growth
Deep community roots (not surface-level marketing)
Long-term brand equity
THE REAL PROBLEM
(and why this works)
Right now, Moe’s has Local ownership, community involvement, and an exceptional product that is priced right.
The Target Audience sees “Just another chain”. That disconnect is costing them school partnerships, catering dollars, and loyalty. This plan doesn’t just “market better”, It rewires perception.
RECOMMENDED PATH
If you can swing it, start at Growth Engine (Option 2). Upgrade to Market Dominator once traction builds (60–90 days) because execution is the bottleneck, not ideas.
