Welcome to Mission Realty Group Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
The target audience is defined as the one who purchases, or is the greatest influencer of purchasing a product or service. Your audience is a female ages 30-65.
Let’s call her “Kelly Key-Ready”
Meet "Kelly Key-Ready," the dream client for Mission Realty Group. Kelly’s a woman between 30 and 65 with a down-to-earth vibe, a fun personality, and a serious knack for balancing work and life. She might be married, probably works as a teacher, nurse, or even at NASA, and lives in a neighborhood where everyone feels like family.
Kelly wants to buy her perfect home but is a bit overwhelmed by the details: interest rates, mortgage approvals, and what she sees on Zillow. She’s got big dreams but could use a little extra guidance to help her make them a reality.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
Hi, I’m Kelly Key-Ready, and Mission Realty Group gets me. They’re like that perfect mix of creativity and comfort, just enough glam without going overboard. They bring this effortless, down-to-earth vibe that makes you feel right at home.
Working with Mission Realty is like listening to my favorite playlist—think easy-going folk, a little country charm, and some smooth piano instrumentals. They keep things genuine and relaxed, but there’s this sparkle of innovation in everything they do. They understand the big stuff, like affordability and timing, but they keep it light and approachable, making the process feel exciting instead of overwhelming.
Mission Realty feels like a friend you trust, who just happens to know everything about getting you into your dream home.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Clutter Buster
The Mission Key Ring
At Mission Realty Group, we cut through the clutter of real estate with our personal touch, dedication, and commitment to follow through—all under one roof.
Experience The Mission Difference
With our Key Ring approach, we don’t just listen—we hear you. Mission invites every client to be in the “Circle”. Your goals become our goals, and we’re with you every step of the way, ensuring a smooth, transparent journey to closing. No surprises, no sleepless nights—just ethical practices, genuine support, and a team that acts on your needs.
Going Fishing
You catch the most fish where the fish are.
Mission Realty Group knows exactly where to find ideal clients—we cast our net where they love to be. From Instagram scrolls to cozy HGTV marathons and Hallmark movie nights, we meet our audience in their favorite spaces. We also build connections through neighborhood gatherings, local markets, and a network of friends and neighbors.
Our web presence is essential, so we ensure that we’re easy to find online, making it simple for clients to explore what we offer. Through Mission-hosted events and client referrals, we’re constantly growing our own community, or as we like to call it, our “fish tank.”
With Mission, you’re not just catching a great deal—you’re joining a community.
Bullseye Product
At Mission Realty Group, our bullseye product is all about listings—but we’re not just focused on selling homes; we’re also passionate about building a team of like-minded real estate professionals. Our listings are the heart of what we do, giving clients access to the best homes and helping them find the perfect fit. But we also know that real estate is a relationship business, which is why we’re always looking to grow our network with agents who share our values of integrity, dedication, and exceptional service.
Joining Mission means more than just a job. It’s an opportunity to be part of a supportive, dynamic team that celebrates personal growth and professional success. If you’re a real estate agent who’s ready to make a difference, we’d love to talk about how you can be part of the Mission family!
Foot-in-the-Door
At Mission Realty Group, our “Foot-in-the-Door” offers are designed to welcome new clients with valuable, practical advice that makes them feel right at home. We know buying or selling a home can be overwhelming, so we offer helpful resources that make the process approachable and fun.
Check out our video series, where we share real stories from past clients and Mission agents. Or grab a copy of our Buyer’s Home Guide—a lighthearted, easy-to-read print guide with everything you need to know before making a move. And don’t miss our social media carousel, “5 Things You Need to Know to Buy or Sell a Home,” featuring essential tips like, “Don’t spend a dime—talk to us first!”
These tools aren’t just lead magnets; they’re our way of saying, “Welcome to Mission—let’s make this journey together!”
Trust the Pros
At Mission Realty Group, we’re all about showing—not just telling—our clients why we’re the experts they can trust. We know that real estate is filled with questions and decisions, and we’re here to make it simpler and more transparent every step of the way.
Our “On a MISSION” video series features Jodie, Lori, and Crystal answering your most frequently asked questions, selfie-style, right from the office. In quick 45-60 second clips, they’ll tackle common topics, like whether you really need to repaint that room, and other tips that make a big difference in the buying and selling process.
Looking for a more in-depth dive? Join us for our “Keys & Kale” Lunch and Learns, where our team shares key insights on how to find the right agent, navigate the market, and more. And don’t miss our Boss Ladies Panel—three experts sharing three essential keys to success in real estate.
With our “one-stop shop” approach, Mission brings all the pieces together for you, from finding the perfect home to navigating financing and closing. We’re here to be your trusted guide through every stage of the journey.
Triggers
Gold Key Ring – The Ultimate Closing Gift
It’s not just a key; it’s the key. The gold key ring Mission Realty Group hands you at closing is the real MVP. It's not just functional, it’s Instagram-worthy. You’ll be flaunting it and tagging the team because, let’s face it, every homebuyer needs a key ring that says, “Yeah, I just made an awesome decision.”VIP Event – Because You’re That Important
Imagine a mid-October bash just for you, our awesome clients! A VIP-only event, complete with fancy drinks, great company, and some real estate wisdom from top-notch speakers. It’s the kind of thing you’ll be posting about all night, because who doesn’t love an exclusive party?Mission Lounge – Chill, Connect, Celebrate
Introducing the Mission Lounge: a cozy space for our clients to relax, hang out, and even attend fun workshops about homeownership (we promise, it won’t be boring!). You’ll definitely take a selfie in front of the cool decor and tag #MissionLounge because, let’s be honest, you’ll want to show your friends where the magic happens.Personal Touch – You’re Not Just a Transaction
It’s the little things that count! From a thoughtful “Welcome to Your New Home” card to surprise texts with home tips, we’re all about making you feel like family. When you feel the love, you’re gonna want to share it—because who doesn’t want to brag about a real estate team that cares?
With these fun, feel-good moments, Mission Realty Group will be top of mind, and your clients will be more than happy to share the experience with their friends and followers!
Closing the Deal
The Redesigned Website – Reflecting the Warmth and Personal Touch Online:
Just like the physical meeting lounge, your website should feel like an invitation to a conversation. Imagine visitors landing on a homepage that welcomes them with a warm, friendly vibe, using soft colors and inviting visuals that mirror the coziness of your office. Your site should offer a seamless, user-friendly experience where potential clients feel right at home, whether they’re browsing homes, checking out your services, or reading client testimonials. It’s not just about looking good; it’s about creating an emotional connection from the first click.Invite Clients to the Office – The Warm Welcome They Deserve
Sometimes the best way to seal the deal is to create a space where people feel at home—and that’s exactly what we’re going for. Invite your clients into the office, but not just any office. We’re talking about a cozy, welcoming environment where they feel comfortable and ready to dive into the next step of their real estate journey. It’s more than a meeting; it’s a moment to connect and make them feel like part of the Mission Realty Group family. Expect a handshake, maybe a hug, and definitely a lot of great conversation!
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
Step 1: Explore the Welcoming Online Experience
Visit Mission Realty’s Website: Check out their user-friendly site filled with helpful resources like the Buyer’s Home Guide and video testimonials to ease your home-buying worries.
Follow on Social Media: Dive into their fun, educational posts and social media carousels, and get a feel for how they simplify the real estate process.
Step 2: Connect with the Team In-Person
Schedule a Visit: Head to Mission’s cozy office, where the team will make you feel at home. It’s more than a meeting—it’s a welcoming space to discuss your goals and next steps.
Join VIP Events: Attend their exclusive events like the October VIP bash, where you’ll get insider tips and connect with other clients, all while having fun!
Step 3: Enjoy Memorable Moments Along the Way
Celebrate with Your Gold Key Ring: Once you close on your home, celebrate with a gold key ring—an Instagram-worthy gift that marks the start of your new chapter.
Share Your Journey: Capture moments at Mission’s events or in the Mission Lounge, and share your experience with friends and family. It’s not just about buying a home—it’s about being part of a community.
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
Mission Accomplished!
CLICK HERE if you’d like to download the Customer Journey as a PDF.