Project Overview
Kim, your work already tells a story. This website will make sure it reaches the right people, at the right time, and converts interest into action. We’re building more than a portfolio. We’re building a digital storefront, booking engine, and audience growth platform—all in one clean, simple experience.
Primary Objectives
This website will be designed to:
Sell art prints, originals, and books
Promote and book events, school visits, and speaking engagements
Capture and grow an email audience you own
Position you as an artist, educator, and storyteller
Simplify the buying process into a near “one-click” experience
Strategic Approach using Brandiscover™ Framework
We will guide this project using our proven Brandiscover™ model:
Target Audience — Art buyers, parents, schools, collectors, and community organizations
Slam Dunk Message — You’re not just selling art—you’re offering connection, creativity, and meaningful experiences
Clutter Buster — Clean navigation. No friction. No confusion. Just clear pathways to buy or book
Bullseye Products
Prints (giclée + print-on-demand)
Original artwork
Books
Event experiences (Paint & Sippy Cups, speaking, school visits)
Foot-in-the-Door — Email capture through:
Free content
Event signups
Blog engagement
Trust the Pros
Gallery features
Published works
Community involvement
Real-world events
Closing the Deal — Strong, clear CTAs:
“Buy the Print”
“Book an Event”
“Join the Community”
Website Features
1. E-Commerce Integration
Sell prints, originals, and books
Print-on-demand integration (no inventory headaches)
Simple, secure checkout
2. Event Booking System
Integration with Eventbrite
Streamlined registration for:
Paint & Sippy Cups
Workshops
Public events
3. Email Marketing Foundation
Lead capture forms throughout the site
Integration with email platform (Flodesk or similar)
Build a list you fully own (no reliance on social media algorithms)
4. Blog & Content Engine
SEO-friendly blog structure (~400-word posts)
Content repurposing for:
Email campaigns
Social media
Positions you as an authority and storyteller
5. Portfolio & Gallery
High-quality visual presentation of your work
Organized by collections, books, or themes
6. Mobile-Optimized Design
Designed for phones first (where most users live)
Fast, clean, easy navigation
Recommended Website Structure
Home
About Kim
Shop (Prints, Originals, Books)
Events & Classes
Book Kim (Speaking / Schools / Workshops)
Blog / Stories
Contact
Design Direction
Warm, artistic, and inviting
Clean layout that lets your work shine
Strong emphasis on visual storytelling
Photography-forward experience
Investment
Website Design & Launch
$4,800 - Friends of AG Discount (less $1,200) = $3,600 + $850 for first year annual operations
Includes:
Full Brandiscover™ strategy
Custom Squarespace design
E-commerce setup
Event integration
Email capture system
Mobile optimization
Basic SEO setup
Payment Options
Monthly payment plan available (Year 1)… will also include the annual hosting/management fees
50% Deposit upon proposal approval / Balance Paid in FULL with site goes LIVE
Ongoing Costs
Squarespace Hosting and AG management/security = $850/annually
Optional Marketing Support (if desired):
Email campaigns
Blog writing
Social media content
Timeline
Strategy & Planning: 1 week
Design & Build: 1-2 weeks
Launch: ~4 weeks total
Next Steps
Secure domain (recommended: kimelliscreates.com)
Finalize content (images, products, event details)
Begin Brandiscover™ strategy session
Start design and development
Closing Thought
This isn’t just about putting your art online. It’s about creating a place where:
Someone discovers your work
Connects with your story
Buys a piece
Books an experience
And stays connected for years
“That’s when a website stops being a website… and starts becoming a living, breathing extension of your brand.”