Project Overview
Think of this as less of a rebuild and more of a strategic polish—taking what’s already there and turning it into a clearer, more professional, and more engaging digital front door for your members and prospective partners.
The goal:
Make the site easier to navigate
Elevate credibility and professionalism
Improve communication with members
Support growth and event participation
Scope of Work
1. Brand & Messaging Alignment
Clarify core messaging and purpose
Refine homepage structure for clarity and flow
Ensure consistent tone across all pages
2. Website Design Refresh
Updated visual layout (clean, modern, professional)
Improved typography, spacing, and readability
Mobile optimization enhancements
3. Navigation & User Experience
Streamlined menu structure
Clear pathways for:
Membership
Events
Education
Contact / Engagement
4. Content Optimization
Rewrite or refine key pages:
Home
About
Membership
Events
Light SEO structuring (headlines, keywords, meta descriptions)
5. Event & Member Engagement Enhancements
Improved event visibility and calls-to-action
Optional integration recommendations (email, registration, etc.)
Timeline
1-2 weeks total
Week 1: Strategy + Sitemap along with Design + Content
Week 2: Revisions + Launch
Investment
$2,800 *Final pricing depends on scope of content rewrites and integrations.
Price includes integrating the current domain name and desired socials, along with training on the Squarespace dashboard.
Optional Add-Ons
Ongoing content updates / support (monthly retainer)
Event promotion strategy
Email marketing setup (Flodesk or similar)
Member spotlight content series