Welcome to your Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
IBEX's target audience is a contracting or procurement officer in their 40s and 50s. These individuals are detail-oriented, analytical, and cautious decision-makers. They value precision, professionalism, and accountability in the teams they hire to fulfill government contracts.
Let’s call him “David Detail”
David Detail is a contracting officer in his late 40s to early 50s. He lives in Virginia or Washington, DC, and approaches his work with precision and an analytical mindset. As someone who values accountability and professionalism, David is cautious when hiring teams for government contracts. He prides himself on making decisions that ensure his boss is impressed and the job is done right. David is thorough, reliable, and always looking for experts he can trust to make his job easier.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
IBEX’s messaging should be professional, rugged, and dependable, with a tone that balances analytical precision with a personable and approachable demeanor. It conveys confidence, trustworthiness, and innovation, appealing to the structured, detail-oriented nature of its target audience.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Finding the right professionals is a challenge, so IBEX simplifies the process by assembling expert teams to ensure government contracts are delivered on time, on budget, and on point.
Clutter Buster
IBEX Hands-on Approach
IBEX stands out by focusing on assembling highly professional, detail-oriented teams that excel at fulfilling government contracts. Unlike competitors who may disappear post-contract, IBEX maintains a hands-on, present relationship throughout the project’s lifecycle, ensuring reliability and efficiency.
Going Fishing
You catch the most fish where the fish are.
Professional government networks like EVA (eVA Procurement Portal), industry conferences, contracting expos, and online forums dedicated to government procurement.
Social Media: LinkedIn
Google Business Profile: Complete and active
SEO: Search Engine Optimization is the strongest form of positioning your website online. Your website should include search terms, demographics, areas of operation, and other forms of identifying specific prospects
Email: Gathering contact information from prospects and website visitors is important for building long term “Fishing Ponds”. This is the best way to share your content creation.
Network: Select a variety of network events and groups specifically designed to position you with your target audience.. It’s also important to be involved in community groups and events in their neighborhoods as well as local schools and family-focused organizations.
Bullseye Product
IBEX’s most profitable service is higher priced government contracts, including both tangible deliverables like construction and metalwork and intellectual property such as analytical reports and technical solutions. This is achieved by building and deploying expert teams.
Foot-in-the-Door
IBEX's audience will be eager to sign up for the monthly Leadership Moments by Kerry, an exclusive blog series where Kerry and other IBEX team members share their expertise on the latest trends, tips, and insights in the world of government contracting.
What you’ll get:
In-depth analysis of government contracting trends
Expert advice on navigating the procurement process
Practical strategies for managing contracts and building effective teams
"Get the knowledge you need to succeed in government contracting."
This monthly blog will help IBEX build an ongoing relationship with potential clients while offering consistent, valuable content that showcases their expertise.
Trust the Pros
IBEX demonstrates its expertise through a hands-on approach, maintaining consistent presence and communication throughout a contract’s lifecycle. Founder Kerry’s background, with 22 years of government service, a Master’s in Public Administration, and 10 years in uniform, adds credibility. Sharing success stories and emphasizing the company’s ability to deliver on time and on budget reinforces trust.
Triggers
The Leatherman© branded with IBEX's logo is a highly impactful and symbolic gift that reinforces IBEX's core value of assembling the right team to fulfill a contract effectively.
The Leatherman© would include various miniature tools or symbols that directly relate to the specific skills, expertise, and teamwork necessary to fulfill government contracts successfully. It’s not just a fun and functional gift—it’s a representation of IBEX’s unique approach to contract fulfillment, sparking conversations and encouraging recipients to capture and share their experience.
Closing the Deal
EVA website
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
1. Establish Connection: IBEX builds strong relationships with procurement officers through direct applications on platforms like EVA or in-person meetings. By showcasing professionalism and a deep understanding of government needs, IBEX positions itself as a trusted partner.
2. Proposal and Approval: IBEX reviews the government’s request and crafts a tailored, precise technical proposal. This proposal highlights IBEX’s expertise and ability to deliver results on time and within budget. Once the government approves the proposal, the contract is awarded.
3. Delivering Results: After securing the contract, IBEX mobilizes the right team to execute the project. With regular updates, milestone check-ins, and hands-on leadership, IBEX ensures the work is completed efficiently and exceeds client expectations, fostering long-term trust and repeat business opportunities.
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
CLICK HERE if you’d like to download the Customer Journey as a PDF.