LinkedIn Thought Leadership Program

Harbor Group International doesn’t need more marketing. It needs consistent, compliant storytelling that builds trust with sophisticated investors. While your current agency defines the brand, The Addison Group ensures the message shows up consistently, clearly, and credibly where your audience is already paying attention.

This engagement is designed to transform your LinkedIn presence into a steady drumbeat of insight, authority, and confidence—without ever crossing compliance boundaries.

OBJECTIVE

Establish Harbor Group International as a trusted voice in real estate investment by delivering:

• Consistent, high-quality LinkedIn content

• Story-driven messaging aligned with compliance

• Increased visibility with high-net-worth investors

• Extended reach through Google Business Profile

• Optional investor touchpoints via email

THE ADDISON GROUP APPROACH
Brandiscover™ Applied

We don’t post content. We uncover and communicate what matters. Each post will align with one of four strategic pillars:

• Market Perspective.

  • Signals intelligence without making promises — (“Here’s what we’re seeing…”)

• Investment Philosophy.

  • How Harbor Group thinks, not what it sells — (“Here’s how we evaluate opportunities…”)

• Story & Proof

  • Real-world credibility through narrative — (“Here’s what this project taught us…”)

• Human Element

  • People behind the portfolio — (“Meet the minds behind the decisions…”)

This keeps messaging compliant while still compelling

CORE SCOPE OF WORK

LINKEDIN CONTENT MANAGEMENT (PRIMARY FOCUS)

Frequency: 2 posts per week (8–10 per month)

Deliverables per post:

• Professionally written, compliance-aware copy

• Custom graphic OR curated visual asset

• Strategic hashtag + positioning

• Alignment with Brandiscover™ pillars

Process:

1. Monthly content planning

2. Draft content submitted to Sid + compliance

3. Revisions as needed

4. Scheduling after approval

5. Performance monitoring (light insights)

GOOGLE BUSINESS PROFILE AMPLIFICATION

Extend visibility beyond LinkedIn.

Monthly Deliverables:

• 4–6 Google Business posts repurposed from LinkedIn

• Keyword-aware formatting for discoverability

• Consistent brand voice alignment

Why this matters: Most firms ignore this channel. It’s quiet leverage.

CONTENT ALIGNMENT WITH NY AGENCY

We don’t compete, we complement.

• Maintain visual and tonal consistency with current brand message/position

• Use your agency’s design direction as guardrails

• Ensure execution without bottlenecks

*OPTIONAL ADD-ON

INVESTOR EMAIL TOUCHPOINT (Every 6–8 Weeks)

A soft-touch, story-driven communication piece.

Includes:

• 1 strategic email (not promotional)

• Narrative-driven content aligned with LinkedIn themes

• Designed to reinforce trust, not trigger compliance issues

Example tone: “What we’re seeing in today’s market…”; “Lessons from recent activity…”

PRICING STRUCTURE

WHY THIS WORKS

• We’re not replacing your agency, we’re activating your brand

• We understand compliance-sensitive industries

• We specialize in story over solicitation

• We provide consistency that large agencies rarely sustain

• We bring a relationship-first tone that will resonate with investors

NEXT STEP

This is not about posting more content. It’s about showing up with the right message, consistently, to the right audience… and doing it in a way that builds trust before the conversation ever begins.

Once approved, we begin with:

• Brand alignment session

• Content calendar development

• First 2 weeks of content within 10 business days