Town of Windsor Website Refresh, Marketing & Digital Presence Setup
June 10, 2025
Phase 1: Website Design + Development
Timeline: June 2025
Custom Squarespace website (using current content on www.windsor-va.gov)
Mobile-first, ADA-compliant design
Town news and event system
Document center (forms, ordinances, PDFs)
“How Do I…” navigation
Alert banner
Password-Protected Staff Portal (basic login, upload/download)
Training for staff + user guide
Cost: $14,500 $9,750 — reduced for scope-appropriate solution using a streamlined CMS and existing assets)
Phase 2: Social Media Setup + Web Integration
Timeline: June/July 2025
Set up official Town Instagram (connected through Meta + LinkedIn accounts)
Branded headers, bios, and contact info
Integrate both into site footer and news sections
Sample 10-post starter kit
Admin training for Town staff
Cost: $2,750 $2,200 — scaled to initial setup with training)
Project Management & Contingency
Biweekly progress calls/zoom through August 2025
Appropriate scope content entry and revisions
Launch week support
Cost: $750
TOTAL FY 2024–25 BUDGET: $12,700
Includes all setup, design, and training to launch a refreshed website and social media presence tailored for a small, connected community.
Planning Ahead: FY 2025–26 Recommendations
As Windsor grows, we recommend a Phase 2 investment in community engagement and infrastructure:
Feature Description FY 25–26 Budget
Resident Portal $4,000/year
More detailed information can be provided, if interested
Business Landing Page $2,500/year
Local business directory, links + resources
Monthly News & Alerts $6,000/year
Email newsletter design + email system (Flodesk)
On-call Support Plan Monthly edits + analytics reports $2,400/year
Before the June 10 Board Meeting
Deliverables to include:
✅ PDF version of this proposal for hand-outs at the board meeting
✅ Homepage design sample
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