Build a Marketing System That Attracts Better Projects

A Brandiscover™ driven approach to refine your messaging, elevate your positioning, and consistently win higher-value remodeling and commercial work.

THE OBJECTIVE

Ginter Services has built the operational capacity to take on larger, more profitable projects. This proposal aligns your website and marketing with that reality—so your lead flow reflects the business you’ve become. The goal is simple: Attract better-fit clients, increase average project size, and improve overall profitability.

THE PARTNERSHIP

After reviewing your current website with our SEO partners at FireSky, we are providing a detailed digital audit and growth recommendations for Ginter Services, The Addison Group is excited to partner alongside their technical SEO team as Ginter’s strategic marketing and brand development firm. While FireSky focuses on the technical infrastructure, SEO performance, automation, and digital optimization, The Addison Group will lead the Brandiscover™ process helping refine Ginter’s messaging, positioning, customer experience, website communication, and long-term marketing strategy. Together, this collaboration aligns both the technical and emotional sides of the brand to create a stronger presence that attracts higher-value projects and supports sustainable growth.

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CHOOSE YOUR PLAN

Foundation Reset
A strategic first step focused on stabilizing Ginter Services’ digital presence, clarifying messaging, and improving the foundational elements that impact credibility, search visibility, and lead quality.
This phase aligns the website and customer journey with the level of professionalism, systems, and project capacity Ginter has already built behind the scenes.
Investment: $1,500 set up + $1,750/month
What’s Included:
- Brandiscover™ Audit
- Homepage messaging rewrite
- Service hierarchy restructure
- CTA strategy update
- Intake form recommendations
- SEO metadata recommendations
Outcome: A clearer website that begins filtering out low-value leads and attracting better-fit projects.
Ongoing Support:
- Website updates & refinements
- Messaging adjustments
- Basic SEO monitoring
- Monthly performance summary

Positioning + Conversion Engine
A more comprehensive marketing and positioning engagement designed to transform the website into a higher-performing lead-generation tool.
This phase combines Brandiscover™ messaging strategy with stronger service positioning, conversion-focused content, improved lead qualification, and collaboration with FireSky’s SEO and technical optimization efforts to attract larger, more profitable projects.
Investment: $2,800 set up + $2,500/month
What’s Included:
Everything in Basic, plus:
- Full website messaging rewrite
- High-value service pages (Remodeling, Additions, Commercial)
- Clutter Buster positioning
- Case study framework + 2 samples
- Lead funnel strategy
- Collaboration with SEO/web team
Outcome: A fully aligned website that attracts higher-value projects and improves close rates.
Ongoing Support:
- Website optimization
- Monthly SEO/content alignment
- 1 blog article per month
- 1 email campaign per month
- Project spotlight/case study
- Quarterly strategy check-in

*Most Popular

Full Growth System
A complete brand, marketing, and growth ecosystem designed to help Ginter Services scale with intention.
This engagement combines strategic messaging, conversion-focused website positioning, email marketing, authority-building content, customer nurturing systems, and long-term growth planning alongside FireSky’s advanced SEO, automation, and digital infrastructure initiatives to create a fully integrated marketing engine for sustained growth and higher-value opportunities.
Investment: $3,300 + $3,500/month
What’s Included:
Everything in Elevated, plus:
- Email marketing system setup
- Lead magnet creation
- 3-month content plan
- 3 blog articles + 3 email campaigns (launch set)
- 90-day growth roadmap
- KPI tracking framework
Outcome: A complete marketing system that attracts, nurtures, and converts higher-value opportunities.
Ongoing Support:
- Ongoing SEO + content strategy
- 2 blog articles per month
- 2 email campaigns per month
- Monthly project spotlight
- Conversion tracking & reporting
- Continuous website optimization
- Strategy calls & growth planning

WHAT HAPPENS NEXT

Step 1: Select your preferred plan
Step 2: We schedule a kickoff call
Step 3: Brandiscover™ begins and your messaging transformation starts

CHALLENGE

Ginter Services already has the team, systems, and capacity to grow. This proposal ensures your marketing brings you the right opportunities to match. The goal isn’t more leads. The goal is better projects, stronger margins, and a business that scales with intention.