The Addison Group Brandiscover™ Strategy

Welcome to FinHunter

FinHunter One Liner

Questions to answer when developing the best One-Liner:

  1. What is potential customer’s problem(s)?

  2. What is our plan to help them?

  3. What does their successful ending look like?

 
 

FinHunter Target Market 

The target market is defined as the one who purchases, or is the greatest influencer of purchasing. FinHunter Target Market — Male 20-40

Let’s call him “Sammy Sportsman”

  • He is male, in his 20’s-40’s.

  • He a family man that lives in rural America

  • He is wants to have wear comfortable clothes are are American made that compliment his outdoors lifestyle whether on the water or in the woods

*This doesn’t mean that the message will not resonate with other demographics. It simply means that this is the demographic we will speak directly with.

FinHunter Brand Personality

 
 

*This doesn’t mean that, at times, other personalities aren’t exposed.  This simply means that the dominant brand personality expands leads and sales.

FinHunter Lead Magnet

Lead Magnets are strictly used to drive new leads to FinHunter.  A simple 3 minute personal video from the Creators on “How to Choose the Right Outdoor Apparel” or a PDF on “How to Dress Comfortably in Every Situation” could be a strong Lead Magnet.  This gives the a personal touch, making a prospect feel more welcomed. 

Here’s our suggestions:

 
 

FinHunter Bullseye Product

 
 

Putting it all together

 
 

FinHunter’s 3-step Plan

 
 
 

FinHunter Customer Journey

Here’s a hypothetical journey of how the typical target audience responds to your message: