Welcome to your Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
Your target audience a female homeowner in her 40s-50s.
Let's call her Tara Termite
Tara Termite is a proud homeowner in the Mid-North Hampton Roads area, living in a cozy, well-kept house in Williamsburg. In her 40s, married, and deeply involved in her community, Tara is the type of person who is always thinking ahead to ensure the safety and comfort of her family. As a hands-on homeowner, she makes sure her house is a haven for her loved ones, and she's always on the lookout for ways to improve the environment, both inside and out.
When it comes to her home, Tara is cautious but proactive—especially when it comes to pests like termites. She's particularly sensitive to pricing, chemical safety, and ensuring her home is safe for her kids and pets. Tara wants to know that any pest control measures are not only effective but also safe and responsible. She’s deeply invested in protecting her property and will take the time to learn about every treatment option to ensure it meets her family's needs.
Tara isn’t the type to just trust anyone—she seeks out businesses that listen, offer tailored solutions, and, most importantly, provide real value. For Tara, a trustworthy, personalized service means everything when it comes to keeping her home pest-free.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
Brandon's Pest Services embodies trustworthiness, reliability, and approachability. The tone is friendly yet professional, community-focused, and solution-oriented, with an emphasis on honesty and personalized care.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Since every home is different, Brandon’s Pest Services offers a personalized and unique treatment plan to keep your home pest-free and your family safe.
Clutter Buster
Brandon's Pest Services doesn’t treat every customer like a number. Unlike larger pest control companies,
Brandon takes the time to understand each customer’s unique needs, creating personalized treatment plans with consistent follow-ups. We call this Brandon’s Battle Plan.
Brandon doesn't just spray, he treats your bug problem. Brandon’s honest, hands-on approach ensures long-lasting results and builds trust with every client.
Going Fishing
You catch the most fish where the fish are.
Google Business Profile: Complete and active
Social Media: Online through word-of-mouth referrals, Facebook, and Google search reviews.
SEO: Search Engine Optimization is the strongest form of positioning your website online. Your website should include search terms, demographics, areas of operation, and other forms of identifying specific prospects
Email: Gathering contact information from prospects and website visitors is important for building long term “Fishing Ponds”. This is the best way to share your content creation.
Network: Select a variety of network events and groups specifically designed to position you with your target audience.. It’s also important to be involved in community groups and events in their neighborhoods as well as local schools and family-focused organizations.
Bullseye Product
Quarterly treatment plans from Brandon’s Battle Plan designed to prevent pests year-round while providing peace of mind with free follow-up services as needed.
Foot-in-the-Door
Brandon’s Pest Services captures leads through an easy-to-use website form, allowing potential customers to personalize their inquiries with checkboxes. First-time customers can sign up for a free in-person consultation, giving them a no-risk way to experience Brandon’s services.
An email capture form invites visitors to join Brandon’s "Best Bug Stories" newsletter, offering fun, engaging pest control tips with the promise, “We promise it won't give you nightmares!” This creates a lighthearted and informative connection with customers from the start.
Trust the Pros
Brandon is fully certified by the Virginia Department of Agriculture and stays current on industry practices through continuing education and recertification. He offers detailed explanations of the difference between standard sprays and thorough treatment solutions, emphasizing his long-term approach to pest control.
Triggers
What is something that will cause others to photography, video and talk about you?
The relief of a pest-free home, combined with Brandon’s personable service, creates moments clients can’t wait to share. During his visits, clients get the chance to experience Brandon’s Bug Showcase, where he brings a bug from his personal collection for a fun, up-close encounter. This unique and memorable experience sparks curiosity and excitement, making every service visit special.
Along with his meticulous attention to detail and unwavering commitment to customer care, Brandon consistently earns glowing testimonials and word-of-mouth referrals. Clients happily recommend him to friends and family, sharing their positive experiences on social media and helping to spread his reputation.
Closing the Deal
Website: Most of your leads will come directly from your website. Make sure it’s easy to find the place to make the transaction
Online Form/Downloads: Get closer to closing business by hearing the pain points directly from your target audience
In-Person: Once the Battle Plan is delivered, make is simple to engage in war!
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
Step 1: Visit our website and describe your pest problem.
Step 2: Receive your personalized Brandon’s Battle Plan.
Step 3: Enjoy a pest-free home.
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
CLICK HERE if you’d like to download the Customer Journey as a PDF.