Overview

Boardwalk Snacks is an exciting new snack brand preparing to launch with 8 signature products and a vision for long-term growth. The Addison Group offers two tailored solutions to help you build a standout eCommerce presence and scale effectively.

Option 1: Shopify Website Build-Out

One-Time Project: Get Online & Start Selling

This package includes everything you need to professionally launch your brand online using Shopify, a trusted and scalable eCommerce platform.

Deliverables

  • Shopify theme setup and customization

  • Pages: Homepage, Product Pages (up to 10), About, Contact, FAQ, Policies

  • Product listings: upload, formatting, descriptions, pricing, and image setup

  • Brand styling integration (logo, colors, fonts)

  • Mobile optimization

  • Checkout & payment gateway configuration

  • Shipping & tax setup

  • Email marketing platform connection (Mailchimp, Klaviyo, or similar)

  • Social media integration (Instagram, Facebook, etc.)

  • Basic SEO setup (meta tags, page structure)

  • Post-launch training session

Timeline

4–5 weeks from signed agreement and receipt of assets

Investment

$4,895 (50% deposit due at signing and balance due upon launch)

*Ongoing hosting and Shopify subscription fees not included

Option 2: Full Brand Growth Partnership

Ongoing Monthly Agreement with 12-Month Commitment

Website + Marketing + Strategy = Sustainable Growth

This plan includes the full website build plus a comprehensive marketing partnership to grow the Boardwalk Snacks brand online and beyond.

Includes Everything in Option 1 PLUS:

Marketing Management & Brand Strategy

  • Monthly strategy sessions & performance reviews

  • Campaign calendar development and execution

  • Brand storytelling & messaging refinement

  • Monthly KPI reports

Ongoing Website Support

  • Shopify updates for new products, promos, holidays, etc.

  • Website optimization and content tweaks

Email Marketing

  • 1 branded campaigns per month

  • Automation setup (welcome flows, abandoned cart)

  • Audience segmentation & performance tracking

Social Media Management

  • 12-16 posts per month across Instagram, Facebook, TikTok

  • Short-form video (Reels, Stories, etc.) from client-provided content

  • Community engagement consulting

Advertising & PR Support

  • Digital ad strategy (Facebook, Instagram, Google, TikTok)

  • Creative consulting & ad copy support

  • Monthly ad performance summaries

  • PR: up to 4 press releases per year

  • Local media & influencer outreach coordination

Packaging & Brand Consulting

  • Guidance on packaging for digital & retail display

  • Messaging development: your brand voice, product naming, story

  • Recommendations for scaling product line effectively

Timeline

Initial website launch: 4–5 weeks

Ongoing monthly deliverables: 12-month engagement

Investment

$2,850/month for 12 months

(Monthly deposit due at signing)
*Ad spend and Shopify fees not included

Next Steps

  1. Choose your option

  2. Sign service agreement

  3. Submit initial deposit

  4. Kickoff meeting scheduled within 3–5 business days

Let’s Build Something Delicious

At The Addison Group, we specialize in building brands from the ground up—especially the kind you can snack on. Whether you're looking for a clean launch or an end-to-end growth partner, we’re ready to roll up our sleeves.

Prepared by Tom Powell, The Addison Group
tom@theaddisongroup.com
(757) 285-7454