Building Homes. Building Trust. Building Norfolk.
Athena Homes has built a successful business by recognizing opportunities others may overlook. Since 2021, Cheryl and Don have developed a family-run operation that transforms distressed properties into beautiful new homes for Norfolk families. With 16 projects currently in various stages of development, the business has established meaningful momentum.
Now it's time to create an online presence that supports the next chapter of growth.
The Addison Group proposes developing a website with two clear objectives:
Help Athena Homes acquire more properties. Reach homeowners and families who need a trustworthy, straightforward way to sell a property that may require significant repairs or redevelopment.
Showcase the homes and neighborhoods being transformed. Give prospective buyers, real estate professionals, and property sellers an opportunity to see the quality of Athena Homes' work.
The website will become more than an online brochure. It will be a tool for generating opportunities, establishing credibility, and supporting continued growth.
The Brandiscover™ Difference
Before we design a single page, we'll work with Cheryl to discover the message that makes Athena Homes different. Our Brandiscover process will answer three essential questions:
What problem are we solving? Many property owners find themselves responsible for a house they no longer want, cannot maintain, or simply need to sell. They may be overwhelmed by repairs, inherited property responsibilities, or uncertainty about the selling process.
How does Athena Homes uniquely solve that problem? Through a personal, family-centered approach that values honesty, simplicity, and respect. Athena Homes offers property owners a straightforward process, handles the complicated details, and helps them move forward with confidence.
What are the exquisite results? A property owner gains peace of mind and a clear path forward. A distressed property becomes an attractive new home. A Norfolk neighborhood gains another opportunity for renewal.
Developing the Athena Homes Message
We recommend exploring the following brand direction: A Fresh Start for Your Property. A New Beginning for Norfolk. This message connects the two sides of the business: helping property owners move forward and creating beautiful new homes.
Through Brandiscover, we'll refine the final brand statement for use on the website, marketing postcards, trailers, and future advertising.
Recommended Website Blueprint
The website will be organized around two audiences, with property acquisition as the primary focus.
Home
A welcoming introduction to Athena Homes, immediately communicating that the company purchases properties in Norfolk and builds new homes.
Primary call to action: Let's Talk About Your Property
Secondary call to action: Explore Our Homes
Sell Your Property
A dedicated page explaining how Athena Homes helps owners sell properties that need repairs, have been inherited, or are otherwise difficult to maintain or sell. Messaging will emphasize respect, transparency, and convenience, without high-pressure sales language.
How It Works
A simple 3-step process:
Step 1: Let's Talk About Your Property — Tell us about the property and allow our team to evaluate the opportunity.
Step 2: Agree on a Way Forward — We'll discuss an offer, answer questions, and help you understand the agreement.
Step 3: A Simple, Seamless Closing — We'll coordinate the closing process, including title company arrangements and other necessary details.
Athena Homes' ability to arrange funding quickly will be emphasized, with any specific 24-hour funding promise confirmed before publication.
Our Homes
A gallery of completed homes and current construction projects, allowing visitors to explore the transformation from demolition and foundation work through finished homes and landscaping. The section will be designed for easy ongoing updates by Cheryl.
About Athena Homes
The story of Cheryl and Don, their commitment to Norfolk, the community, and the personal values behind their family-owned business.
Contact
A simple, reassuring way for property owners and prospective homebuyers to begin a conversation. The contact form will help distinguish property acquisition inquiries from new-home inquiries.
A Website Cheryl Can Manage Herself
One of our most important commitments is making sure Athena Homes doesn't become dependent on a website developer for routine updates. We'll build the website on Squarespace, a user-friendly platform that allows Cheryl to:
Upload new construction photographs.
Add progress updates to existing projects.
Create new project entries using a consistent format.
Update descriptions and information.
Make routine changes without additional development charges.
We'll provide a personal, hands-on training session, using actual Athena Homes projects, so Cheryl can practice updating the website with our guidance. Our objective is to give Athena Homes control of its website long after launch.
What The Addison Group Will Deliver
Brand Strategy & Messaging
Brandiscover discovery session
Brand positioning and core message
Development of a memorable brand tagline
Calls to action and audience messaging
Website Design & Development
Professional Squarespace website
Up to six primary website pages
Mobile-responsive design
Branded typography and visual presentation
Property acquisition inquiry form
Homebuyer inquiry form
Initial project gallery setup
Professional Content
Homepage messaging and copywriting
Property seller messaging
Three-step acquisition process presentation
Company story
Project showcase introductions
Search-friendly titles and descriptions
Technical Setup
Domain connection and GoDaddy coordination
Contact form setup and testing
Basic local search optimization
Analytics configuration
Website testing and launch
Training & Support
One-on-one Squarespace training
Project photo upload instruction
Basic content management guidance
30 days of post-launch support for included functionality
Experience That Makes a Difference
The Addison Group has helped businesses develop brands and websites since 1996. Our experience includes several recent residential construction and design-build companies, including:
Built by Babb: www.builtbybabb.com
Custom Home by C.J. Jones: www.cjjoneshomes.com
Pearl Design Build: www.pearldesignbuild.com
MG Matthews: www.mgmatthews.com
Built by Daniels: www.builtbydaniels.com
We understand how to communicate craftsmanship, establish credibility, and help customers feel confident about important property decisions. But what makes our approach different is that we begin with the business objective, not the website template. For Athena Homes, that means building a website designed to help create more property acquisition opportunities.
Your Investment
Complete Brand Strategy & Website Development
One-Time Investment: $5,500 $4,800 (Discounted for friend-referral by Julia Diehl)
This includes the strategy, messaging, copywriting, design, development, launch, and training outlined in this proposal.
Flexible Payment Options
We understand the importance of managing cash flow while continuing to invest in business growth.
Option A: Three Payments
$2,000 upon approval
$2,000 upon design approval
$800 prior to launch
Option B: Extended Payment Plan
$1,800 upon approval
$1,000 per month for 3 months
Both options total $4,800.
Annual Website Hosting & Maintenance
Annual Investment: $800
Your Athena Homes website is an investment in your company's growth. The Addison Group's annual hosting and maintenance package provides the professional oversight, technical support, and ongoing care needed to keep your website secure, current, and performing at its best.
Your Annual Package Includes:
Reliable Website Hosting — Professional Squarespace hosting with secure infrastructure and dependable website availability.
Domain Management — Registration or annual renewal of one domain name, including DNS management and domain connection support, and include on email address with the domain name
SSL Security — SSL encryption to protect information transmitted through your website and provide a secure browsing experience.
Website Maintenance — Routine website monitoring, platform configuration assistance, and technical troubleshooting to help maintain functionality and compatibility.
Content Updates — Up to one hour of routine content updates per month, including text revisions, photo replacements, and minor page adjustments. Unused hours do not roll over.
Technical Support — Email and phone assistance for website-related questions, troubleshooting, and technical issues.
Performance Monitoring — Periodic reviews of website functionality, mobile responsiveness, and overall performance.
Website Analytics — Integration with reporting tools to monitor website traffic, visitor activity, and engagement.
Your Website. Your Control. Our Support.
Athena Homes will have the freedom to manage its own construction galleries, upload progress photos, and make routine updates without depending on The Addison Group. We'll take care of the technical oversight and provide support when needed, allowing you to focus on acquiring properties, building homes, and growing your business.
This annual fee will be billed annually beginning at website launch. Includes up to 12 hours of routine content assistance per year, allocated monthly. Major redesigns, new pages, extensive content development, premium third-party services, and paid advertising are not included and may be quoted separately.
This website will work for Athena, and be backed by a team you can count on.
Project Timeline
Estimated completion: 2-3 weeks from kickoff
Phase 1: Discover — Brand strategy, messaging, site blueprint, and content collection.
Phase 2: Design — Homepage concept, visual direction, and content development.
Phase 3: Develop — Website construction, property inquiry forms, project galleries, and technical setup.
Phase 4: Launch & Learn — Final testing, launch, and hands-on website training.
To begin, we'll need access to existing branding, project photography, property information, and the appropriate GoDaddy account permissions.
Beyond the Website
Once the website is established, Athena Homes will have a stronger foundation for reaching Norfolk property owners. Future marketing opportunities may include:
Targeted property acquisition landing pages
Google Business Profile optimization
Search engine optimization focused on Norfolk
Digital advertising to reach potential property sellers
Direct mail campaigns that connect to the website
Video storytelling featuring the Athena Homes story
Educational content for inherited and distressed property owners
These initiatives can be evaluated separately as the company grows.
Let's Build the Next Chapter Together.
Cheryl, you've already demonstrated that Athena Homes knows how to find opportunities, build quality homes, and create value in Norfolk. Our job is to help more people discover you. Together, we can create a professional digital presence that reflects your family's values, makes the property-selling process feel easier, and helps keep your next generation of projects moving forward.
We look forward to working with you.
Tom Powell
Founder | The Addison Group
Proposal Terms — The quoted price includes up to six primary pages, an initial setup of project entries using client-provided materials, and revisions. Additional pages, extensive data entry, photography, video production, advertising, and ongoing marketing services are outside the quoted scope.
The extended payment option is subject to written agreement. Website launch and final administrative handoff terms will be confirmed before work begins.
Acceptance of this proposal and payment of the initial installment authorize The Addison Group to begin the agreed work.