Website Audit Summary

atlanticofficetechnologies.com

Strengths

  • Established Experience: Over 30 years in the office technology space, which positions the company as a knowledgeable and stable partner.

  • Customer Support Focus: Live, personal support during business hours adds a human element to the brand.

  • Range of Services: A wide array of offerings from office copiers to IT solutions allows for bundling and long-term relationships.

Areas for Improvement

  • Unclear Messaging: The homepage doesn’t immediately clarify what problem the company solves for customers or what makes them different.

  • Navigation Overload: There are too many menu options and dropdowns, which can confuse or frustrate visitors.

  • Weak Calls-to-Action (CTAs): The CTAs are not visually distinct or placed where users are most likely to engage.

  • Outdated Design: The current site design is functional but lacks the visual appeal and simplicity of modern websites.

Redesign Proposal Using AG Brandiscover™

The AG Brandiscover™ model puts the customer at the center of the brand narrative, positioning the company as the guide to help them succeed.

1. Clarify the Brand Promise

  • Headline Example: “Your Office Technology, Running Smarter”

  • Subheadline: “From copiers to IT support, we provide the right tech solutions so your business runs without disruption.”

  • Primary CTA: “Schedule a Free Consultation” — placed in both the header and hero section

This immediately tells the visitor what you do and how it helps them.

2. Define the Customer’s Problem

AG Brandiscover™ Step: “Identify the Obstacle”

  • Customers are overwhelmed with tech choices, stuck with outdated equipment, or frustrated by unreliable IT support.

  • Highlight these pain points with direct, relatable language:

    “Tired of copier breakdowns, slow networks, and costly downtime?”

3. Position Atlantic Office Technologies as the Guide

AG Brandiscover™ Step: “Be the Guide, Not the Hero”

  • Use confident language that shows empathy and authority:

    “We understand how frustrating it is when your tech fails. That’s why we’ve been helping local businesses for over 30 years.”

  • Add trust signals: Client testimonials, years of experience, certifications

4. Present a Simple Plan

AG Brandiscover™ Step: “Show the Path to Success”

  1. Request a Free Consultation

  2. Get a Customized Office Tech Plan

  3. Enjoy Reliable Equipment and Support

Use icons or simple visuals to make this plan feel easy and attainable.

5. Use Calls-to-Action Strategically

  • Primary CTA: “Schedule a Free Consultation”

  • Secondary CTA: “Browse Our Services”

  • Include CTAs at top right, in the hero section, mid-page, and footer

6. Highlight Success Stories and Results

AG Brandiscover™ Step: “Paint a Picture of Success”

  • Showcase testimonials with names, companies, and results

  • Add before/after examples or performance metrics if available

  • Emphasize benefits like cost savings, fewer service calls, improved workflow

7. Modernize the Look and Feel

  • Clean, professional layout with whitespace and bold CTAs

  • Use a calming color palette (blue/gray) with accent tones to guide attention

  • Feature real photography of staff and customers (vs. stock photos)

  • Mobile-first design with quick load times

Anticipated Impact

By applying the AG Brandiscover™ approach, the redesigned site will:

  • Sharpen the brand message for faster customer connection

  • Improve navigation and user flow to guide visitors toward action

  • Increase lead generation through stronger CTAs and clearer benefits

  • Build trust with compelling testimonials and problem-solving language

Pricing Proposal

Website Redesign (One-Time Cost)

Item Description

  • Price Discovery & Strategy Session Includes brand messaging, customer journey mapping, and AG Brandiscover™ framework integration $1,500

  • Homepage + Core Pages Includes design, copywriting, mobile responsiveness, SEO setup, and contact forms (e.g. Home, Services, About, Testimonials, Contact) $4,500

Total Base Estimate: $6,000 $3,500
(Assumes 6 pages and no advanced custom features)

Timeline

Total Timeline: 2-3 weeks *Rush options available if needed

Ongoing Management Options

Hosting/Domain Renewal

AOT will be connected directly to hosting, and their domain name is already set in GoDaddy. The estimated annual hosting charge will be $320 if paid at one time which provides roughly a 30% savings. Monthly options are also available.

Management (optional)

As-Needed Support — Pay only when updates are needed. Includes content edits, image swaps, plugin updates, and troubleshooting within the scope of the newly designed site. $165/hour

Monthly Management Plan — Includes general updates, plugin/theme maintenance, content edits, performance checks, uptime monitoring, and basic SEO tuning—all within the scope of the newly designed website. $400/month

These options ensure flexibility for Atlantic Office Technologies—whether they prefer predictable monthly care or occasional expert help as needed.