1. Target Audience

Primary Audience Women ages 35–65

• Educated

• Career-oriented

• Family-focused

• Navigating transitions (first home, upgrade, downsizing, relocation, estate-related moves)

Mindset & Motivation

• They want confidence, not pressure.

• They value clarity over hype.

• They want to feel guided, not sold to.

This audience responds best to:

• Clear steps

• Warm, proactive communication

• Someone who feels like family, not a salesperson

2. Brand Personality

Tre Powell’s brand should feel like your favorite aunt who’s calm, prepared, and already thought three steps ahead.

Personality Attribute — Attentive, Thoughtful, Proactive, Transparent, Communicative, Nurturing

Tre doesn’t rush people through decisions. He walks with them through transitions.

Tone keywords to guide all copy and content: Warm. Clear. Reassuring. Prepared. Human.

3. The Slam Dunk Message

The Problem

Most people struggle with the real estate process because:

• It feels overwhelming

• They don’t understand the steps

• They’re afraid of making the wrong move

The Solution

Tre simplifies everything through a clear, step-by-step “First Steps” process.

The Outcome

Your home becomes the right place to build more memories. Slam Dunk Statement

4. Clutter Buster

One Clear Line

We help growing families find a place to make more memories.

This line should appear:

• On the homepage hero

• In Tre’s bio

• In listing presentations

• In open-house signage

It cuts through industry noise and centers on why people move, not just how.

5. The “First Steps” Framework (Foot in the Door Offer)

This is Tre’s signature differentiator.

FIRST STEPS™

Step 1: Location

Where are you right now?

• Finances

• Family needs

• Future goals

Tre listens first. No pressure. No assumptions.

Step 2: The Nitty Gritty

Walking you through the journey.

• What happens next

• What to expect

• What to avoid

• How long things really take

This is where fear turns into confidence.

Step 3: Celebration

Making new memories.

• Keys

• Closing

• Move-in moments

• Follow-up after the sale

Tre doesn’t disappear after closing. He celebrates with you.

Use Cases

• Free “First Steps Session”

• One-page PDF

• Website explainer section

• CRM onboarding sequence

6. Bullseye Product

Primary Product: Home Sale / Purchase

Everything Tre does funnels toward:

• Confident listings

• Smooth closings

• Reduced time-to-decision

The “First Steps” process removes hesitation and speeds trust.

7. Going Fishing

Tre doesn’t chase attention. He places himself where trust already exists.

Key Channels

• Social media (where they scroll)

• Church, restaurants, shopping areas (where they live life)

• Community & networking events (where relationships form)

This supports:

• Organic referrals

• Open house traffic

• Long-term brand equity

8. Trust the Pros

“Tee It Up with Tre”

A friendly, memorable phrase that positions Tre as Prepared, Strategic, and Calm under pressure

Used in:

• Consultations

• Social content

• Event invitations

• First Steps sessions

It reinforces that Tre has already lined up the shot.

9. Triggers

Primary Triggers

• Open houses

• Community events

• Restaurant partnerships

• Life changes (new job, kids, downsizing, estate shifts)

Each trigger should point back to: Start with First Steps™.

10. Closing the Deal

Tre wins by eliminating friction and removing ALL speed bumps for home sales.

Speed Bump Removers

• Clear timelines

• Simple checklists

• Concierge-style updates

• Legal partner coordination

• Calm communication during stress points

Clients don’t stall because they’re confused. They move forward because they feel supported.

Domain & Campaign Strategy

Primary Brand Domain: TrePowellRealtor.com

Main website, brand home, SEO authority

Campaign & Funnel Domains

• OwnWithTre.com → Buyer campaigns

• SellWithTre.com → Seller campaigns

All redirect with tracking and purpose, never competing with the main brand.

Success Metrics

• Ramp to 1 closing/month, then 2/month

• Average close target: ~30 days when feasible

• Reduced CRM unsubscribes

• Higher First Steps session conversions

• Strong referral velocity from women 35–65

Final Positioning Statement

Tre Powell helps people take their First Steps into homes where more memories are made, with clarity, care, and confidence.

Website HOME PAGE Content

Tre Powell, Realtor

I’ve broken it into two sections: Homepage / First Steps™ Page

Tone note: confident, nurturing, uncluttered. Nothing sales-y. Nothing rushed. This speaks directly to a 35–65 female audience navigating real life transitions.

HERO SECTION

Headline

Find the right place to make more memories.

Subhead

Buying a home doesn’t have to feel overwhelming.

Tre Powell guides you step by step, with clarity, care, and confidence.

THE PROBLEM
(WHAT THEY’RE FEELING)

Real estate feels complicated.

And the pressure doesn’t help.

Most people don’t move homes every year. So when the time comes, it’s normal to feel unsure about the process, the timing, and the decisions that matter most.

You may be wondering:

• Where do I even start?

• Am I making the right move for my family?

• How long will this really take?

• What happens if something goes wrong?

You don’t need more noise. You need someone who slows things down and walks with you.

THE SOLUTION
(WHAT TRE DOES DIFFERENTLY)

A simple, step-by-step approach.

Tre Powell created First Steps™ to make the real estate journey easier to understand and easier to move through.

No rushing. No pressure. Just clear guidance, honest communication, and proactive support from start to finish.

THE FIRST STEPS OVERVIEW

The First Steps™ Process

Step 1: Location — Understanding where you are financially, personally, and emotionally.

Step 2: The Nitty Gritty — Walking through the process so you know what to expect at every stage.

Step 3: Celebration — Closing the deal and stepping into a new season and new memories.

WHY TRE

We’ve already done the homework.

Tre is known for being Attentive / Thoughtful / Proactive / Transparent / Calm under pressure

He communicates clearly, follows through consistently, and anticipates speed bumps before they become problems.

You won’t just feel represented. You’ll feel supported.

WHO TRE SERVES

Tre works best with people who:

• Want clarity, not chaos

• Value communication and trust

• Are navigating a meaningful transition

• Care about where memories will be made next

Whether you’re buying, selling, or upgrading, Tre meets you where you are and helps you move forward with confidence.

SOCIAL PROOF / RELATIONSHIP BUILDER

Real estate is about homes. But, it’s also about relationships.

Tre stays connected to the community through local events, partnerships, and trusted professional relationships that help transactions move smoothly and stress-free.

CALL TO ACTION

Ready to take the first step?

Start with a conversation that brings clarity, not pressure.

FIRST STEPS™ Content

HERO SECTION

Headline

Your First Steps into making more memories.

Subhead

A clear, 3-step process designed to remove confusion and help you move forward with confidence.

INTRO

Real estate shouldn’t feel overwhelming.

Most stress comes from not knowing what’s next. First Steps™ was created to replace uncertainty with clarity and help you understand the journey before you ever feel pressured to make a decision.

This is where confidence begins.

STEP 1: LOCATION

Where are you right now?

Before talking houses, Tre starts with you.

This step focuses on:
• Your financial comfort level
• Your family and lifestyle needs
• Your future plans and priorities

No assumptions.

No rushing.

Just listening and understanding what matters most.

STEP 2: THE NITTY GRITTY

Understanding the journey ahead.

This is where fear fades and confidence grows.

Tre walks you through:
• What the process looks like
• What happens first, next, and last
• Typical timelines and expectations
• How Tre removes common speed bumps

You’ll know what’s coming before it happens, so there are no surprises.

STEP 3: CELEBRATION

Making new memories.

This is the moment it all comes together.

From accepted offers to closing day, Tre stays present and proactive so you can focus on the excitement of what’s next. And it doesn’t end at the closing table. Tre believes every move is a milestone worth celebrating.

WHO FIRST STEPS IS FOR

First Steps™ is perfect for:

• First-time buyers
• Growing families
• Downsizers
• Sellers preparing for their next chapter
• Anyone who wants clarity before committing

If you’re not sure what the next move should be, this is the right place to begin.

CTA SECTION

Let’s take the first step together.

A short conversation can save months of stress and uncertainty.