The Addison Group Brandiscover™ Strategy

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1-Page Marketing Plan

The 1-Page Marketing Plan is a quick highlight of your your marketing should work. It’s just like dating. There’s the time you meet, the time you show what you’ve got, then the time you close the deal.

This is what is should look like for Reaver Beach Brewing Co. identifying the areas that will help them get more leads… therefore, more sales.

After the 1-Page Marketing Plan, there is details on how each part of the marketing plan is identified and put together.

Enjoy! Let us know if you you any questions.

To get started, simply click the LET’S GET STARTED button at the end of this strategy.

BEFORE

  1. Target Market — “Brewery Brent”

  2. The Message to my Target Market

    • Reaver Beach Brewing Co. provides exciting and innovative beers

    • Reaver Beach Brewing Co. works as a guide to provide excellent tastes and complimentary beers

    • Reaver Beach Brewing Co. sets a high standard of crafting new beers

    • Reaver Beach Brewing Co. provides distribution to stores and restaurants as well as 2 taprooms to enjoy their beers

  3. The Media I Should Use for my Target Market — Email / Video / Social / Digital

DURING

  1. Lead Capture System —

    1. Custom Growler <Giveaway with taproom purchase>

    2. “Top 10 Favorite Game Snacks ~ and the perfect Reaver Beach Brew to Drink with it”: PDF Download

  2. Lead Nurturing System —

    1. Emails strategy

    2. Ongoing Social Media/Blog content publication

    3. Touch-Free tab payments

  3. Sales Conversion Strategy —

    1. Reaver Rewards

    2. Cool merchandise

    3. Bold call-to-action buttons and links, such as “Download PDF”

AFTER

  1. Delivery A World-Class Experience

  2. Increasing Customer Lifetime Value

  3. Orchestrating and Stimulating Word of Mouth Referrals

Reaver Beach Brewing Co. One Liner

Questions to answer when developing the best One-Liner:

  1. What is potential customer’s problem(s)?

  2. What is our plan to help them?

  3. What does their successful ending look like?

 
 

Reaver Beach Brewing Co. Target Market 

The target market is defined as the one who purchases, or is the greatest influencer of purchasing. Reaver Beach Brewing Co. Target Market — Male 40-50

Let’s call him “Brewery Brent”

  • He is male, in his 40’s-50’s.

  • He lives in Norfolk/VA Beach area of Hampton Roads

  • He is wants to have fun, drink good beer, and build lasting friendships

*This doesn’t mean that the message will not resonate with other demographics. It simply means that this is the demographic we will speak directly with.

Reaver Beach Brewing Co. Brand Personality

 
 

*This doesn’t mean that, at times, other personalities aren’t exposed.  This simply means that the dominant brand personality expands leads and sales.

Reaver Beach Brewing Co. Lead Magnet

Lead Magnets are strictly used to drive new leads to Reaver Beach Brewing Co.  A simple 30-45 second personal invitation video from the brewmaster or one of the popular servers could introduce the Lead Magnet.  This gives the invitation a personal touch, making a prospect feel more welcomed. 

Here’s a couple of suggestions:

 
 

Reaver Beach Brewing Co. Bullseye Product

 
 

Putting it all together

 
 

Reaver Beach Brewing Co.’s The 3-step Plan

 
 

Reaver Beach Brewing Co. Customer Journey

Here’s a hypothetical journey of how the typical target audience may respond to Reaver Beach Brewing Co.’s marketing efforts: