Brandiscover™ Integrated Story
Intentional Charity works with philanthropists who have meaningful hometown dreams… visions that require more than writing a check. These clients are successful, generous, faith-driven CEOs who love their community and want to leave a legacy. But while they thrive in business, they often feel lost in the nonprofit world. They fear failure, public embarrassment, wasted money, or pushing a project forward without proper community support.
Intentional Charity will guide them with clarity, strategy, and confidence. You translate between business leaders and nonprofit ecosystems. You research, design, and shepherd complex philanthropic projects from idea to reality, and you do it incognito, ensuring the philanthropist shines while you remain behind the scenes.
Your work has built YMCAs, expanded community foundations, created national care models for traumatized children, supported K–12 STEM pipelines, and revitalized cultural arts centers. You activate networks, build buy-in, and create assets that improve communities for generations.
You are filling a gap in the philanthropic ecosystem that no one else is serving.
Target Audience
Your Most Typical Customer
Intentional Charity serves affluent, community-minded philanthropists—men in their 50s who live in the nicest neighborhoods of their hometowns. They are:
CEOs, entrepreneurs, and first-generation wealth earners
Long-term married fathers
Christians and dedicated Rotarians
“D” personalities—direct, decisive, and ready to work
Proud of their community and deeply invested in the next generation
They are successful in business, highly respected in their networks, and quietly hold long-cherished dreams for improving their hometown—but haven’t yet found someone who can turn their vision into reality.
Brand Personality
Tone & Style
Warm, trustworthy, intelligent, discreet, faith-rooted, and quietly confident.
Your brand personality blends:
Humorous. Creative. Rugged. Innovative. Gentle. Agreeable. Casual. Sweet-tea Southern.
Clients should feel as though they’re speaking with a wise, humble professional who understands wealth, faith, family, and community.
Slam Dunk Message
What Grabs Attention
“We solve your problems with the tenacious shepherding of your philanthropic vision to fruition.”
Expanded version:
“Your charitable vision deserves more than a check. Intentional Charity helps philanthropists clarify their dream, design the strategy, and shepherd every step until the project becomes a sustainable, generational community asset.”
Clutter Buster
What Makes Intentional Charity Different
No other consultant serves community-focused philanthropists with tangible hometown dreams.
You are NOT:
a capital campaign consultant
a nonprofit management consultant
a wealth advisor
a money manager
You are the missing link — the strategic guide who translates business acumen into nonprofit success. What makes you unique:
You remain invisible; the philanthropist gets the credit.
You activate networks, create community buy-in, and build sustainable support.
You bring clarity to overwhelming nonprofit processes.
You protect philanthropists from mistakes that waste money or damage reputation.
You only take projects that align with your ethics.
You build real assets: YMCA expansions, community foundations, cultural arts centers, youth development pipelines, mental health models, and more.
This is a one-of-a-kind niche, and the market is untapped.
Going Fishing
Where Your Audience Spends Time
Your target philanthropist is found here:
Rotary Clubs
Chamber of Commerce events
CEO peer groups
Faith-based business networks
Private clubs and civic foundations
Local nonprofit boards
High-end fundraising events
Word-of-mouth referrals from respected community leaders
They don’t look for you online — they hear about you, meet you once, and instantly recognize you as the answer to a dream they’ve been holding for years.
Bullseye Product
Most Profitable Service
Strategic philanthropic project design and execution
This includes:
Vision clarification
Community research
Strategic planning
Donor and partner mapping
Fundraising architecture
Governance and board alignment
Project team assembly
High-level execution shepherding
Long-term sustainability planning
These engagements last 3+ months, often years, and often continue into new projects.
Foot-in-the-Door
How You Gather Contact Info
Since new clients arrive exclusively through relationships, the first step is always:
The Discovery Coffee
A 40-minute one-on-one conversation to hear their dream and reveal the path forward.
Additional entry points:
A personal introduction from a former client
Speaking engagements
Handwritten notes
Professional referrals
Warm email introductions
Your website serves strictly for verification—not for lead generation.
Trust the Pros
How You Demonstrate Expertise
Your credibility anchors the brand:
Proven track record of real, large-scale community assets
Master’s Degree in Political Science
Certified Fundraising Executive (CFRE)
Graduate of Virginia Rural Leadership Institute
Deep nonprofit governance and community involvement
Trustee, Board Member, Advisor, and Steward roles
14 moves with the Marine Corps demonstrating adaptability, service, and community ethic
You steward your own time, talent, treasure, and testimony
Your posture: quiet excellence.
Your proof: lasting, generational results.
Triggers
What Makes People Share or Talk About You
Clients share and advocate for you when you:
Clarify their vision
Remove their overwhelm
Give them the confidence to act
Help them assemble the right team
Protect them from public missteps
Guide them with grace, intelligence, and confidentiality
Deliver results that exceed their business-level success
Your best share trigger:
The philanthropist becoming the hero of the story.
Closing the Deal
How You Close Sales
The sales process is deeply relational:
Discovery Coffee
Follow-up proposal that recaps:
current status
desired future
steps to reach the first milestone
Agreement to begin the strategic journey
You do not pressure.
You do not sell aggressively.
You present a plan, build trust, and let their dream pull them forward.
They sign when they realize you’re the only one who can turn their idea into a community asset that outlives them.
One-Liner BrandScript Options for Intentional Charity
Core One-Liner — We help philanthropists turn meaningful hometown dreams into sustainable, generational community assets.
Problem–Solution–Success Format — Many philanthropists feel overwhelmed by the nonprofit world, so we clarify their vision, shepherd every step, and help them build charitable projects that outlive them.
Short + Powerful — We guide philanthropists from a big idea to a lasting community legacy.
Executive-Focused — When successful leaders want to invest in their hometown, we turn their charitable vision into a strategic, sustainable reality.
“Invisible Guide” Positioning — You bring the dream; we quietly build the strategy that makes it real and lasting.
Legacy Angle — We help men of influence create charitable projects their children and grandchildren will be proud to inherit.
Shepherding Language — We tenaciously shepherd your philanthropic vision from first idea to generational impact.
Website Header
Transform your charitable idea into a thriving community asset with clarity, strategy, and expert guidance.
Webiste Homepage Copy
Generational Philanthropy
HERO SECTION
Your Philanthropic Vision Deserves to Become a Community Legacy
Successful leaders often carry a dream that’s bigger than a donation. We help philanthropists clarify their vision, design a strategy to bring it to life, and shepherd every step until the project becomes a sustainable community asset that outlives them.
SECTION: THE PROBLEM
Business Acumen Doesn’t Always Translate to Nonprofit Success
You know how to build things, solve problems, and lead people. The nonprofit world is different. It requires:
Community buy-in
Relationship building
Governance alignment
Intangible strategy
A network that can’t be bought—only stewarded.
Even the most accomplished CEOs can feel overwhelmed, unsure where to start, or unsure who to trust. Your dream deserves clarity, confidence, and a plan that guarantees progress.
SECTION: WHAT WE DO
We Shepherd Your Philanthropic Vision from Idea to Impact
Intentional Charity works with philanthropists who have meaningful hometown dreams—projects that require more than a check.
We help you:
Clarify your vision with professional research and strategic insight
Develop a roadmap that ensures success and community support
Assemble the right team to accelerate progress
Navigate nonprofit culture with wisdom, confidence, and discretion
Build a sustainable project that becomes a generational asset
When we finish, the community sees your brilliance—and no one needs to know we were ever there.
SECTION: THE TRANSFORMATION
Real Impact. Real Assets. Real Change.
Our work has helped philanthropists:
Build new community YMCAs,
Renovate cultural arts centers for the next 20 years of programming,
Expand community foundations to serve wider regions,
Establish mental health models for traumatized children,
Create K–12 STEM pipelines for future careers, and
Design charitable ventures that sustain themselves long after the founder is gone.
Your generosity shouldn’t fade. It should multiply.
SECTION: WHO WE SERVE
For Philanthropists Who Want Their Hometown to Thrive
Our clients are:
Successful CEOs and first-generation wealth earners
Proud Christians and dedicated Rotarians
Long-term married, family-centered leaders
Deeply invested in the next generation
Doers, builders, and problem-solvers
Generous with their time, talent, and treasure
They love collaboration, community, and legacy. They want to make their hometown stronger. They just need someone who knows how to get it done.
SECTION: HOW WE WORK
A Simple, Confidential, Relationship-Based Process
1. Discovery Conversation — We meet for a 40-minute conversation to hear your vision and determine next steps.
2. Customized Strategic Proposal — You receive a roadmap outlining the current challenge, the goal, and the steps we will take together.
3. Begin the Journey – We walk alongside you—quietly, professionally, and tenaciously—until your project becomes a thriving community reality.
SECTION: WHY INTENTIONAL CHARITY
You Don’t Need Another Consultant. You Need a Trusted Guide.
Your work stays yours. Your vision stays central. Your legacy stays visible.
We bring:
A Certified Fundraising Executive
A Master’s degree in Political Science
Decades of nonprofit strategic experience
Proven community leadership
Deep involvement across civic, faith, and philanthropic spaces
A discreet, behind-the-scenes approach
A track record of real, measurable, generational results
You bring the dream. We bring the strategy, clarity, and steady hand to make it real.
SECTION: THE GUARANTEE (POSITIONED WITH INTEGRITY)
We Don’t Promise Dollar Amounts—We Promise Progress
Our agreements outline:
The current state
Desired outcomes
The steps we will take to reach measurable milestones
We can’t guarantee a specific fundraising total, but we can ensure you enter the right rooms, at the right time, with the right strategy and confidence.
SECTION: A CALL TO LEGACY
Your Vision Can Outlive You
Your generosity shouldn’t die with your final check. Your charitable dream shouldn’t stall from uncertainty or lack of direction. Your hometown deserves the full brilliance of what you hope to build.
Let’s make sure your vision becomes a legacy that lasts for generations.
[Contact Us]
Top 5 Recommended Taglines
These are strongest for your audience, tone, and positioning:
Generational Philanthropy
(a perfect fit; timeless and dignified)
Shepherding Your Vision to Reality
Your Vision. Their Future.
Where Generosity Becomes a Heritage.
Helping Good People Build Great Places.
ELEVATOR PITCH OPTIONS
1. Core Elevator Pitch (30 seconds)
Intentional Charity helps philanthropists turn meaningful hometown dreams into sustainable community assets. Many successful leaders want to give back but feel overwhelmed by the nonprofit world or unsure how to turn their vision into reality. I clarify their idea, design a strategy, and shepherd every step of the project until it grows into a thriving, generational legacy. When the work is done, the community sees their brilliance—and no one even needs to know I was there.
2. Referral Pitch (“You Should Meet Jessica”)
Intentional Charity works with philanthropists who have a big charitable dream but need someone they trust to help bring it to life. Jessica steps in as a strategic guide—clarifying the vision, building the roadmap, and assembling the right people to move it forward. She translates between the business world and the nonprofit world, ensuring the project becomes a lasting asset for the hometown they love. She’s the person people call when they say, “I don’t know where to start, but I know what I want to build.”
3. CEO-to-CEO Pitch (Direct, Confident, Legacy-Focused)
You’ve built your business; now you’re thinking about your legacy. Intentional Charity helps you design and execute the philanthropic project you’ve always dreamed about—whether that’s a new community center, a youth development program, or transforming an existing nonprofit. I clarify your vision, create a strategic plan, and quietly guide every step so your project succeeds with community buy-in and generational impact. You bring the dream; I help make it real.
Ultra-Short Pitch
(10 seconds)
I help philanthropists turn their charitable ideas into sustainable community projects that outlive them.
Absolutely — here are polished marketing copy options for Intentional Charity. I’ve created multiple styles so you can use them across your website, brochures, proposals, social media, and referral conversations. If you want these placed into a brochure layout or turned into a PDF, I can do that too.
MARKETING COPY
Generational Philanthropy
1. Primary Marketing Copy (Website + Brochure)
Your charitable vision deserves more than a donation.
Intentional Charity helps philanthropists turn meaningful hometown dreams into sustainable, generational community assets. We clarify your vision, design the strategy, and quietly shepherd every step until your project becomes a thriving reality.
From new community centers and expanded foundations to arts, youth, and mental health initiatives, we guide philanthropists through the complex nonprofit landscape with clarity, confidence, and purpose.
You bring the dream. We help make it real.
2. Legacy-Focused Copy
You’ve spent a lifetime building your career, your family, and your community. Now you’re ready to leave something that lasts. Intentional Charity turns your philanthropic idea into a powerful, community-changing legacy—one that your children and grandchildren will be proud to inherit.
We walk alongside you with strategy, stewardship, and a quiet strength that ensures the project succeeds long after the ribbon-cutting.
3. Invisible Guide Copy (Differentiator)
The best philanthropic work shines through the philanthropist—not the consultant. Intentional Charity specializes in behind-the-scenes leadership that lets you remain the hero of your own story.
We provide the research, the roadmap, the community buy-in, and the relationships you need—while you remain front and center as the visionary who made it possible.
Your success is our anonymity. Your legacy is our purpose.
4. CEO & High-Net-Worth Target Copy
You’ve mastered business. But philanthropy plays by a different rulebook. Community buy-in, nonprofit governance, intangible relationships, and strategic timing all matter.
Intentional Charity translates your business excellence into nonprofit success. We help you build the right team, enter the right rooms, and activate the right networks—so your charitable investment produces real, measurable, generational impact.
This is philanthropy done with purpose, precision, and wisdom.
5. Values-Driven Copy (Faith-Grounded Without Being Overt)
Good works deserve good stewardship. Intentional Charity brings a humble, faith-rooted approach to philanthropic project consulting—ensuring your generosity is guided with integrity, wisdom, and respect for the community you love.
We believe impact is multiplied when vision is clear, strategy is thoughtful, and relationships are strong.
6. Short Copy for Social Media, Email, or Ads
Build a legacy your family will be proud of.
Turn your charitable idea into a community-changing reality.
Philanthropy with clarity, strategy, and purpose.
Your vision. Their future. Our expertise.
Serving philanthropists who want to make their hometown stronger.
Quiet guidance. Visible impact.
From dream to legacy—we walk the journey with you.
7. Copy for Referral Partners
When someone has a meaningful charitable idea but doesn’t know where to begin, Intentional Charity becomes their strategic guide. We help philanthropists clarify their vision, build a roadmap, assemble the right partners, and ensure the project is embraced by the community it will serve.
If you know someone who wants to make their hometown a better place, send them our way. A single conversation may be all they need to start building their legacy.
8. Sales Copy for Discovery Calls
Every successful philanthropic project begins with clarity. Our Discovery Conversation is a confidential, 40-minute discussion designed to help you articulate your dream and understand how to bring it to life.
No pressure. No commitment. Just clarity.
The first step toward your legacy is one conversation away.
Schedule your free Discovery Conversation.
9. Emotional, Story-Driven Copy
Every great project begins with a moment—a quiet idea, a “what if,” a desire to make life better for the people who walk the same streets you grew up on.
Dreams need strategy. Vision needs structure. Generosity needs stewardship.
Intentional Charity exists for that moment when a philanthropist realizes: “I know what I want to do. I just need someone to show me how.”
Together, we create community assets that endure for generations.