Welcome to Monica Fine Art Brandiscover™ Strategy for marketing. The information collected by our team and presented here is the foundation for which all marketing, branding, advertising, social media engagement, print collateral and networking is built.
Target Audience
The target audience is defined as the one who purchases, or is the greatest influencer of purchasing a product or service. Your audience is a female ages 40-50.
Meet Vivian Vino
Vivian Vino is the dream client for Monica Fine Art. She’s a woman in her 40s to 50s, married, with a deep appreciation for culture and elegance. Vivian has strong ties to luxury wine regions like Napa Valley or lives in a dynamic city like New York. She frequently travels to European hubs known for their rich traditions in wine, spirits, and art.
Vivian values craftsmanship, tradition, and meaningful stories. Her life is centered on creating memorable experiences, whether hosting intimate gatherings or exploring new cultural adventures. She’s drawn to high-end, one-of-a-kind art that elevates her home’s ambiance and reflects her refined lifestyle. For Vivian, Monica Fine Art offers more than décor—it’s a connection to her passions for fine wine, whiskey, and the stories that make life extraordinary.
*This does not mean that your message will not resonate with other demographics. It simply means that this is the target audience we will speak directly to in our marketing.
Brand Personality
Monica’s brand is elegant, thoughtful, and deeply personal, with a blend of refined luxury and authenticity. She embraces creativity and tradition, offering art that is both sophisticated and full of heart. Monica’s brand persona is about crafting pieces that hold emotional significance, while also elevating the aesthetics of a home or office. Her art is a reflection of life's most cherished moments, capturing passion and depth with every brushstroke.
*This does not mean that, at times, other personalities aren’t exposed. This simply means that the dominant brand personality expands leads and sales.
Slam Dunk Message
Your Slam Dunk Message is based on answering these 3 questions:
What is your potential customer’s problem(s)?
What is our plan to help them?
What does their successful ending look like?
Finding artwork that truly resonates can be a challenge. That's why Monica Fine Art creates unique pieces designed to foster an emotional connection, allowing clients to acquire unique works that elevate their space and reflect their personal story.
Clutter Buster
Monica Fine Art cuts through the clutter of AI generated artwork with her signature offering: unique paintings rooted in the traditions of her Spanish heritage and created using the Hybrid Fluid Realism technique which bridges acrylic pouring with traditional oil painting.
This innovative approach, paired with personalized storytelling, ensures that each piece is more than just art—it’s a reflection of the client’s unique journey and emotions.
Going Fishing
You catch the most fish where the fish are.
Monica Fine Art’s ideal audience thrives in luxury environments where art, fine wine, and premium experiences come together. These art collectors are drawn to festivals, art galleries, and wine and spirits events where they can see Monica’s unique paintings in person and experience her signature Hybrid Fluid Realism technique, and purchase reproductions for family and friends.
Strategic collaborations with high-end brands like Buffalo Trace, Caymus Vineyards, and 7Cellars Wines allow Monica to connect with collectors who value exclusivity, quality, and storytelling. Through earned media coverage targeting art enthusiasts, Monica can further engage this audience, sharing her unique artistic vision and building lasting relationships within the luxury community.
Bullseye Product
At Monica Fine Art our bullseye product is reproductions have been the standout product, driving significant sales at festivals and shows. They offer an affordable entry point for buyers to connect with her work. As buyers' friends begin to admire and be moved by the pieces, the connection with Monica will grow, prompting them to return for a custom Hybrid Fluid Realism piece in the near future.
Foot-in-the-Door
At Monica Fine Art, our “Foot-in-the-Door” offers are designed to welcome new art lovers into the family. We use a blend of engaging lead magnets to gather contact information and build lasting relationships with potential clients. These include free downloadable resources like "How to Choose the Perfect Art Piece for Your Home," and videos detailing Monica’s Hybrid Fluid Realism Technique—a rare fusion of acrylic pouring with traditional oil painting that gives each piece its unique, fluid, and structured beauty.
Other offerings include a free Art Hanging Guide for new subscribers, exclusive digital screen savers featuring Monica’s artwork, and early access to new collections before they launch. Monica’s art isn’t just decoration—it’s a conversation on canvas, connecting with moments of joy, passion, and celebration. Even reproductions, particularly limited editions, offer a sense of luxury, as Monica personally oversees quality and ensures customer satisfaction. These tools create an emotional connection, building trust with potential clients and paving the way for future commissions.
Trust the Pros
With years of experience in painting and art techniques, Monica Fine Art has earned a reputation for creating deeply emotional, narrative-driven artwork that resonates with art lovers. Monica's unique Hybrid Fluid Realism technique has transformed traditional subjects into evocative pieces that capture the joy, love, and special moments that matter most to her customers.
Monica’s credibility is built on the high-profile collaborations she has forged with respected luxury brands like Buffalo Trace, Caymus Vineyards, 7Cellars Wines, Jack Daniels, and Lustau. These partnerships have not only brought her art in front of discerning wine and spirits audiences but have also solidified her standing in the luxury space, showcasing her expertise in navigating complex brand dynamics and building trust.
Monica Fine Art continues to build brand awareness through earned media as she expands her client base and collects testimonials from satisfied clients. These positive experiences, along with her commitment to authenticity and exceptional customer service, further cement her reputation.
As her network of repeat buyers, collectors, and brand supporters grows, Monica continues to demonstrate her expertise and passion for transforming spaces through art, earning the trust of both individual collectors and high-end brands alike.
Triggers
Clients will be inspired to share Monica’s work when they experience the deep emotional connection behind each piece. Triggers for sharing include an in person visit to Monica’s studio or art exhibitions, where they can witness her creative process firsthand.
Personal stories behind each artwork, shared through social media and marketing materials, also encourage clients to photograph and share their favorite pieces, allowing them to become part of the larger narrative. These moments of connection not only showcase the beauty of Monica’s art but also help build an engaged community of art lovers.
Closing the Deal
Website Updates: Monica Fine Art's website should feel like a continuation of the conversation that was started in person at a festival or gallery. Let's aim for a seamless online experience with easy navigation where clients can browse, become educated about the uniqueness of your artwork, and purchase. Personalized consultations could be a great option to make available with a bold button to ensure buyers find the perfect piece that suits their space, style, and story.
Partnered Events: Invite previous buyers to a private viewing and collaborates with luxury wine and spirits brands for exclusive art showcases. These events provide an intimate, memorable setting that encourages potential buyers to connect emotionally with the artwork. This is also a great opportunity for repeat customers to continue to connect and feel like you are a part of their ongoing journey.
Art Galleries (near future): Curated gallery exhibitions attract collectors and brand partners, creating an engaging environment where Monica’s work is showcased to a select audience, leading to valuable sales and long-term relationships. This is also a great opportunity for continued earned media growth.
Putting it all together
3-Step Plan
Show customers how easy it is to buy from you.
Step 1: Explore the Welcoming Online Experience
Visit Monica Fine Art’s Website: Check out their user-friendly site filled with helpful resources like the "How to Choose the Perfect Art Piece for Your Home," and behind the scene videos of her unique Hybrid Fluid Realism technique.
Follow Monica Fine Art on Social Media: Dive into their fun, educational posts and social media carousels, and get a feel for how deeply passionate they are in the curation of creating and buying artwork.
Step 2: Connect with the Monica In-Person or Virtually
Schedule a Visit: You'll be marking your calendar for that next festival or gallery event after you see where Monica's artwork will be displayed next on her website.
Click for a personalized consultation: set up an in person meeting or virtual call with Monica as she hears your story and connects to advise you in your next step toward unique art curation for your home or vineyard.
Step 3: Enjoy Memorable Moments Along the Way
Celebrate with Your Custom Artwork: Once you purchase a piece from Monica Fine Art you will be planning your next dinner party to share and celebrate with family and friends.
Share Your Journey: Capture photos and moments of your artwork at home to share on Social Media. It’s not just about buying art—it’s about being part of a community.
Customer Journey
Here’s a hypothetical journey of how the typical target audience responds to your message:
Luxury Art by Monica!
CLICK HERE if you’d like to download the Customer Journey as a PDF.