Website Page Count

Based on publicly available information and typical website structures, www.miles-roofing.com likely includes the following pages:

  1. Home

  2. About Us

  3. Residential Roofing

  4. Commercial Roofing

  5. Contact Us

  6. Testimonials/Reviews

  7. Blog or News

*Approximately 7 primary pages.

AG Brandiscover™ Audit Summary

1. The Hero (Customer)

  • Current State: The website focuses on the company’s history and services.

  • Recommendation: Emphasize the customer’s needs and challenges to position them as the hero of the story.

2. The Problem

  • Current State: Specific customer pain points are not clearly articulated.

  • Recommendation: Clearly define the problems homeowners and businesses face (e.g., leaks, storm damage, aging roofs) to create emotional and logical engagement.

3. The Guide (Miles Roofing)

  • Current State: The site highlights leadership and years of experience.

  • Recommendation: Present Miles Roofing as the trusted expert who understands the customer’s challenges and offers proven solutions.

4. The Plan

  • Current State: There is no obvious step-by-step process for working with the company.

  • Recommendation: Create a simple visual or text-based plan like:

    • 1. Schedule a Free Estimate →

    • 2. Receive a Roofing Solution →

    • 3. Get Peace of Mind.

5. Call to Action

  • Current State: Contact options exist but CTAs could be stronger and more strategically placed.

  • Recommendation: Use prominent, action-driven CTAs like “Request a Free Estimate” or “Talk to a Roofing Expert Today.”

6. Success

  • Current State: Testimonials and past projects exist but are understated.

  • Recommendation: Use customer stories and before/after images to clearly show the benefits of choosing Miles Roofing.

7. Failure

  • Current State: Consequences of not acting are not mentioned.

  • Recommendation: Gently highlight what could go wrong—such as escalating damage or costly repairs—if roofing issues are ignored.

AG Brandiscover™ Recommendations

To better align the website with the AG Brandiscover™ framework, consider the following:

  1. Revise Homepage Messaging: Make the visitor the hero. Highlight the value of a secure roof and how Miles Roofing delivers it.

  2. Clarify Problems and Solutions: Speak to customer fears and frustrations, and show how your services solve them.

  3. Visualize the Plan: Use icons or simple steps to remove friction and build trust.

  4. Upgrade Testimonials: Showcase strong reviews in video or quote format to serve as social proof.

  5. Strengthen CTAs Across Pages: Guide the visitor toward a decision, especially on service pages and blog posts.