Website Audit Summary

Site Structure & Page Count

Currently visible pages include:

  • Home

  • About Us

  • Our Projects (6 project-type subpages: New Homes, Commercial, Bathrooms, Kitchens, Outdoor Living, Remodeling)

  • Exclusive Home Services

  • Testimonials

  • Contact Us

That brings it to 10+ core pages, plus any additional hidden or login pages.

SEO Evaluation (High-Level)

SEO Element Assessment & Recommendations

  • Meta Titles & Descriptions — Many pages use generic headings without keyword optimization. Fix by adding unique, keyword-rich meta titles/descriptions.

  • URL Structure — Friendly URL structure like mgmatthews.com/new-homes, but ensure each page has unique, clear metadata tags.

  • Content Depth & Relevance — Project pages have minimal text. Adding rich descriptions, local keywords (e.g., “Virginia Beach custom homes”), and detailed project stories would improve relevancy and dwell time.

  • Image Optimization — Site appears image-heavy. Ensure alt attributes are present and optimized for both accessibility and SEO.

  • Mobile & Core Web Vitals — Recommend tests via Google PageSpeed Insights and mobile-friendly assessments.

  • Schema Markup — Consider adding LocalBusiness, Project, and Review schema to enhance visibility in search results.

  • Internal Linking — Add contextual links (e.g., from About → Projects) to boost SEO and user flow. Backlinks & Authority No visibility from current audit.

Brandiscover™ Messaging Framework Proposal

The Brandiscover™ is a proprietary proven messaging framework that brings clarity to how you talk about your brand online.

The Hero (Your Customer)

Homeowners in Coastal Virginia looking for a high-end, trustworthy, and design-forward builder.

The Problem

  • External: Builders who don’t communicate well, overpromise, or deliver generic results.

  • Internal: Anxiety about timelines, budgets, and making the wrong decision.

  • Philosophical: Your home should reflect your lifestyle, not the builder’s limitations.

The Guide (MG Matthews Construction)

Empathy: “We know what it’s like to want your space to feel like home—and to worry about who you can trust to build it.”
Authority: “With years of experience and an award-winning portfolio, we’ve helped hundreds of families bring their dream homes to life.”

The Plan

3-Step Approach:

  1. Meet – We learn about your goals and walk your property together.

  2. Design & Price – We deliver a transparent proposal and design plan.

  3. Build & Enjoy – You get ongoing updates and a home you’ll love for years.

Calls to Action

  • Primary: “Request a Free Consultation”

  • Secondary: “Download Our Free Custom Home Planning Guide”

Avoid Failure

Without MG Matthews, you risk poor communication, hidden costs, and missed expectations.

Imagine Success

  • A stress-free build with a trusted guide

  • A home that fits your lifestyle and enhances your quality of life

  • Pride in knowing your home was built with care and craftsmanship

Sample Website Copy
(Brandiscover™ Style)

Headline: A Better Way to Build in Coastal Virginia

Subheadline: MG Matthews helps you design and build custom homes without surprises or stress.

CTA: [Request Your Consultation]

The Plan:

  • Talk with us about your ideas.

  • Get a personalized design and proposal.

  • Enjoy your dream home—delivered on time and on budget

What Makes Us Different:

  • Award-winning craftsmanship

  • Personalized attention

  • Transparent process and pricing

Secondary CTA: [Download Our Homeowner’s Guide]

Recommendations & Next Steps

SEO Enhancements

  • Add optimized meta tags, headings, and image alt text

  • Expand project content with story-rich descriptions

  • Improve technical vitals (site speed, mobile UX)

Brandiscover™ Messaging Rollout

  • Redesign homepage and key service pages using this narrative

  • Align photography, video, and CTAs to support the message

  • Update email signature, proposals, and social media bios with consistent tone

Lead Capture Strategy

  • Use free downloads and blog content to grow email list

  • Implement lead forms tied to consultations or design guides

  • Track engagement via Google Analytics and heatmaps

Website Redesign & Refresh Proposal

June 11, 2025

Project Overview

MG Matthews Construction is a premier custom home builder in Coastal Virginia. While your current website showcases beautiful projects, it lacks the strategic messaging, lead generation tools, and technical performance expected from today’s homeowners and high-end clients.

This proposal outlines a complete website refresh based on the Brandiscover™ messaging framework, focusing on clarity, conversions, and credibility.

Goals

  1. Clarify Messaging using the Brandiscover™ framework

  2. Improve User Experience with a modern, mobile-first design

  3. Showcase Work through updated portfolio layouts

  4. Increase Conversions with clear CTAs and lead capture tools

  5. Boost SEO Performance via on-page optimization and speed enhancements

Project Timeline

  • Discovery:Kickoff meeting, goal alignment, Brandiscover™ messaging — June 11

  • Site Architecture: Updated sitemap, navigation plan, lead capture strategy — June 13

  • Design & Wireframes: Homepage wireframe (mobile + desktop) — June 16

  • Copywriting: Homepage, About, Projects overview, Contact, and 2 service pages — June 18

  • Full Website Design: Visual design of entire site (Squarespace or WordPress) — June 20

  • Development & SEO Setup: Responsive build-out, basic SEO, redirect mapping — After website design approval

  • Launch & Training: Final Q&A, domain connection, 1-hour client training — Proposed June 25

Total Time: 14 days (based upon approvals and photo/image collection)

Project Scope

Included:

  • Brandiscover™ messaging

  • All website core pages and content:

    • Home

    • About Us

    • Services/Projects Overview

    • Project Type Pages (Bathrooms, Kitchens, Outdoor, Custom Homes, etc.)

    • Contact

  • Mobile-optimized design

  • Integration of forms with email capture

  • SEO setup (meta tags, page titles, image optimization)

  • Portfolio gallery with tagging/filtering

  • 301 redirects from old pages

  • Optional blog setup

  • Embedded testimonial quotes

Other proposed marketing availabilities as add-ons:

  • Advanced SEO / blog content strategy

  • Professional photography or videography

  • Ongoing maintenance or hosting fees

  • Custom integrations (CRM, complex animations, e-commerce)

Investment

  1. Brandiscover™ Messaging $1,250 (No charge… gratis)

  2. Website Design & Development $4,800

  3. SEO & Launch Support $750 (No charge… gratis)

Total Fixed Fee $6,500 $4,800

Success Metrics

After launch, we recommend tracking:

  • Bounce rate (target: <50%)

  • Time on site (target: >90 sec avg)

  • Leads from “Request a Consultation” form

  • Search traffic improvement via Google Analytics & Search Console

Platform

We will be using Squarespace for its clean visual layouts and ease of editing.