The $1,200/month outlined below represents the hard costs associated with running the recommended marketing strategy. This includes ad spend, tools, and platform fees.

To have The Addison Group manage the campaign on your behalf, our fee is $800/month, which covers ad management, content creation, performance monitoring, and lead follow-up setup. These services can also be provided à la carte if preferred. Based on your marketing budget and growth goals, this strategy offers the strongest return on investment.

You are welcome to implement it independently, or partner with us to ensure consistent execution and lead generation.

TARGET AUDIENCE

Demographics:

  • Males, 35–65, mid-to-upper income

  • Interests: Fishing, boating, outdoor recreation, Christian fellowship

  • Likely planning family activities, guy trips, or faith-based group events

Location:

  • Within 50 miles of Virginia Beach, including Chesapeake, Norfolk, Suffolk, Newport News, and military bases

STRATEGY OVERVIEW
(Monthly Budget: $1,200)

1. Google Search Ads – $500/month

Intent-based leads actively searching for charter trips

Campaign Focus:

  • Keywords like “Virginia Beach fishing charters,” “Christian fishing trips,” “family fishing charter VA,” “fishing trips Virginia Beach”

  • Ad extensions for call now, booking link, reviews

  • Geo-targeting within 50 miles of Virginia Beach

Goal: 1–2 bookings/week from Google Ads

2. Meta (Facebook/Instagram) Lead Ads – $300/month

Perfect for your 35–65 male demo and faith-based targeting

Targeting:

  • Males 35–65

  • Interests: Fishing, Jesus Calling, Duck Dynasty, The Chosen, saltwater fishing, church groups, Christian men’s groups

  • Geo: 50-mile radius around Virginia Beach

Creative Ideas:

  • Short video (15 sec) of catch-of-the-day + boat/family shots

  • "Guys Weekend with Purpose" or “Fishing with Fellowship” carousel

  • “Book now for August!” urgency + discount/free shirts/gift

Lead Ad Form: Collect name, email, and phone; auto-send thank-you and booking link

3. Local SEO Optimization – $100/month

You need to rank for local search and "near me" queries=

Actions:

  • Optimize Google Business Profile with updated photos, FAQs, reviews

  • Target keywords like “faith-based charter Virginia Beach”

  • Get listed in local directories (Yelp, FishingBooker, Charter Finder, VA tourism)

4. Email Follow-Up System – $100/month

Tool: Flodesk — Nurture leads who don’t book immediately

Workflow:

  • Welcome email with “What to expect on your charter”

  • Reminder 3 days later with top photos/testimonials

  • Final call-to-book with available dates and personal invite

Bonus: Segment leads by trip type (family, church group, solo fisherman)

5. Content & Reputation – $100/month

Build trust with target audience

Plan:

  • Post 2–3x/week on Facebook/Instagram: catch photos, testimonials, devotionals at sea

  • Request 1 new Google review per trip

  • Run a monthly contest: “Win a charter trip for your men’s group!”

WHAT ELSE YOU NEED

  • Booking Page Optimized for Conversion — Add urgency (“Only 8 slots left this month”), simple calendar view, and testimonials

  • Clear Value Prop Messaging — “Discipleship Charters: Fish, Fellowship & Faith – in the waters of Virginia Beach”

  • Partner Outreach (Free)

    • Local churches (men’s groups)

    • VA Beach hotels & Airbnb hosts (leave brochures)

    • Base access? Military MWR offices

METRICS TO TRACK

  • Cost per lead (goal: <$50)

  • Leads to bookings conversion (goal: 25%)

  • Trip revenue vs. ad spend (goal: 10x return)