Audit for www.jdihandyman.co
Homepage / Overall Website
Positive Elements
Clear service focus
Visible contact info
Local market targeting
BBB accreditation
Testimonials
Mobile responsive
Contact form present
Opportunities for Improvement
Homepage messaging lacks clear AG Brandiscover™ customer focus
Hero section needs stronger customer-centric headline and prominent CTA
Navigation can be expanded for easier access
Visual hierarchy could improve with engaging images
Call to Action (CTA) placement is sparse; add multiple CTAs
Content Quality
Positive Elements
Service descriptions
Trust elements
Testimonials
Opportunities for Improvement
Content should be rewritten to follow AG Brandiscover™ focus on customer problems and desires
Simplify for scanning, use bullet points/icons
Clarify unique value proposition
Add “How It Works” plan
Expand testimonials with more detail
Design and Visuals
Positive Elements
Consistent color scheme
Mobile friendly
Opportunities for Improvement
Add hero/team images to build connection
Use icons to communicate services/benefits quickly
Add project before/after gallery
Display trust badges prominently
Improve whitespace and layout for readability
User Experience (UX)
Positive Elements
Contact info and form available
Simple structure
Opportunities for Improvement
Improve navigation menu (Services, About, Testimonials, Contact)
Optimize load speed
Use bigger, contrasting CTA buttons repeatedly
Add a comprehensive footer with contact and quick links
SEO and Local Marketing
Positive Elements
Local targeting visible
Keywords present
Opportunities for Improvement
Optimize meta titles/descriptions with location and services
Add location-specific pages
Add blog or content for SEO
Maintain and optimize Google My Business profile
Trust & Credibility
Positive Elements
BBB accreditation
Testimonials
Licensing/insurance mentioned
Opportunities for Improvement
Add personal bios/photos of team/owner
Show insurance and certification badges
Link/embed third-party reviews (Google, Yelp)
Summary Table
The website is solid but will benefit greatly from adopting AG Brandiscover™ to clarify messaging, improve navigation, add trust elements, and enhance calls to action, leading to better engagement and conversion.
Website Revision Proposal for www.jdihandyman.co Using AG Brandiscover™
AG Brandiscover™ Framework
Character (Your Customer)
Goal: Emphasize the homeowner/landlord feeling overwhelmed by ongoing home repairs.
Current: The site focuses on the company rather than the customer.
Revise:
Headline: “Tired of Home Repairs Taking Over Your To‑Do List?”
Sub‑head: “JDI Handyman takes stress off your shoulders with trusted, insured, and prompt maintenance and remodels.”
What problem(s) do you solve?
Highlight the external, internal, and philosophical problems your customer faces.
Revise: Introduce a problem section (ie):
“Drip‑drip‑drip keeping you up at night?”
“Paying too much for handyman no‑shows or DIY headaches?”
Introduce the Guide (JDI Handyman)
Traits: Fully insured, professional staff, customer-centric. Add warmth and personal story.
What is the Plan for hiring JDI Handyman
Clear 3-step plan:
Contact for estimate
Schedule service
Enjoy peace of mind
Use icons and a clear “Request Estimate” button.
Call to Action
Strong dual CTAs placed prominently:
“Request Your Free Estimate”
“See Our Recent Transformations”
Helps Them Avoid Failure
Use testimonials and BBB credentials to alleviate doubt.
Ends in Success
Reinforce transformation with before/after images and success stories.
Additional Website Suggestions
Service Area Page with map and cities served
Visual Trust: BBB badge, insurance icons, team photos
Content Upgrades: FAQ section
SEO Enhancements: Meta tags, local content, blog
Next Steps Proposal
Content update with AG Brandiscover™ copy
Visual refresh: photos, video, icons, gallery
Trust section highlight
Conversion strategy with CTAs
SEO & local marketing push
Track metrics & gather customer feedback
Monthly Onsite Photography & Videography Campaign
Monthly Content Creation Package
To enhance JDI Handyman’s brand presence and customer engagement, we recommend implementing a Monthly Onsite Photography & Videography Session as part of your ongoing marketing strategy.
What it Includes
Professional Photo & Video Shoot of a recently completed project (e.g., bathroom remodel, deck repair, room addition).
Capture before and after shots/videos to tell the full story.
Create high-quality visuals optimized for social media posts, website gallery, blog articles, and email newsletters.
Quick, polished video clips (30–60 seconds) showcasing craftsmanship and customer satisfaction.
Messaging distribution on socials, website and email.
Benefits
Showcases real work and builds trust with prospective customers by highlighting quality and professionalism.
Provides a steady stream of fresh content for social channels (Facebook, Instagram - to be created, LinkedIn - to be created), helping increase followers and engagement.
Supports the monthly email campaign with compelling visuals and stories, boosting open and click-through rates.
Enhances the website with an updated project gallery and case studies, improving SEO and conversion along with gathering email addresses.
Strengthens local brand presence and helps differentiate JDI Handyman from competitors.
Suggested Workflow
Schedule one monthly shoot on-site with the JDI Handyman team.
Photographer/videographer captures project highlights.
Edited content delivered in multiple formats for easy posting.
Marketing team plans a content calendar to rotate visuals across channels.
Integration with AG Brandiscover™
Incorporate these real projects into your “Ends in Success” section by showing tangible results.
Use visuals to support the “How It Works” plan, reinforcing the customer’s journey.
Highlight testimonials paired with photos/videos to build social proof and credibility.
Marketing & Content Creation Opportunities
Positive Current Situation
Existing testimonials and some customer photos create a foundation.
Social media channels in use (though limited content frequency).
Opportunities for Improvement
No consistent, professional photo/video content from finished jobs featured on the site or socials.
Social media and email marketing lack fresh, compelling visual stories that connect emotionally.
Monthly onsite shoots will supply authentic, high-quality content to fuel marketing efforts and keep messaging dynamic.
This content will enable JDI to tell the full story of how they solve customer problems, aligning with AG Brandiscover™ principles.
Summary
Adding a Monthly Onsite Photography & Videography Session is a strategic move to build trust, demonstrate expertise, and maintain a lively marketing presence — ultimately driving more leads and conversions for JDI Handyman.
Budget
Website redesign/refresh = $4,200
www.jdihandyman.co
Ongoing monthly content creation = $1,400/month
Facebook/Instagram/LinkedIn/Web/Blog/Email
Timeline
Start/Launch August 1, 2025