Audit for www.jdihandyman.co

Homepage / Overall Website

  • Positive Elements

    • Clear service focus

      Visible contact info

    • Local market targeting

    • BBB accreditation

    • Testimonials

    • Mobile responsive

    • Contact form present

  • Opportunities for Improvement

    • Homepage messaging lacks clear AG Brandiscover™ customer focus

    • Hero section needs stronger customer-centric headline and prominent CTA

    • Navigation can be expanded for easier access

    • Visual hierarchy could improve with engaging images

    • Call to Action (CTA) placement is sparse; add multiple CTAs

Content Quality

  • Positive Elements

    • Service descriptions

    • Trust elements

    • Testimonials

  • Opportunities for Improvement

    • Content should be rewritten to follow AG Brandiscover™ focus on customer problems and desires

    • Simplify for scanning, use bullet points/icons

    • Clarify unique value proposition

    • Add “How It Works” plan

    • Expand testimonials with more detail

Design and Visuals

  • Positive Elements

    • Consistent color scheme

    • Mobile friendly

  • Opportunities for Improvement

    • Add hero/team images to build connection

    • Use icons to communicate services/benefits quickly

    • Add project before/after gallery

    • Display trust badges prominently

    • Improve whitespace and layout for readability

User Experience (UX)

  • Positive Elements

    • Contact info and form available

    • Simple structure

  • Opportunities for Improvement

    • Improve navigation menu (Services, About, Testimonials, Contact)

    • Optimize load speed

    • Use bigger, contrasting CTA buttons repeatedly

    • Add a comprehensive footer with contact and quick links

SEO and Local Marketing

  • Positive Elements

    • Local targeting visible

    • Keywords present

  • Opportunities for Improvement

    • Optimize meta titles/descriptions with location and services

    • Add location-specific pages

    • Add blog or content for SEO

    • Maintain and optimize Google My Business profile

Trust & Credibility

  • Positive Elements

    • BBB accreditation

    • Testimonials

    • Licensing/insurance mentioned

  • Opportunities for Improvement

    • Add personal bios/photos of team/owner

    • Show insurance and certification badges

    • Link/embed third-party reviews (Google, Yelp)

Summary Table

The website is solid but will benefit greatly from adopting AG Brandiscover™ to clarify messaging, improve navigation, add trust elements, and enhance calls to action, leading to better engagement and conversion.


Website Revision Proposal for www.jdihandyman.co Using AG Brandiscover™

AG Brandiscover™ Framework

Character (Your Customer)

  • Goal: Emphasize the homeowner/landlord feeling overwhelmed by ongoing home repairs.

  • Current: The site focuses on the company rather than the customer.

  • Revise:

    • Headline: “Tired of Home Repairs Taking Over Your To‑Do List?”

    • Sub‑head: “JDI Handyman takes stress off your shoulders with trusted, insured, and prompt maintenance and remodels.”

What problem(s) do you solve?

  • Highlight the external, internal, and philosophical problems your customer faces.

  • Revise: Introduce a problem section (ie):

    • “Drip‑drip‑drip keeping you up at night?”

    • “Paying too much for handyman no‑shows or DIY headaches?”

Introduce the Guide (JDI Handyman)

  • Traits: Fully insured, professional staff, customer-centric. Add warmth and personal story.

What is the Plan for hiring JDI Handyman

Clear 3-step plan:

  1. Contact for estimate

  2. Schedule service

  3. Enjoy peace of mind

Use icons and a clear “Request Estimate” button.

Call to Action

Strong dual CTAs placed prominently:

  • “Request Your Free Estimate”

  • “See Our Recent Transformations”

Helps Them Avoid Failure

Use testimonials and BBB credentials to alleviate doubt.

Ends in Success

Reinforce transformation with before/after images and success stories.

Additional Website Suggestions

  • Service Area Page with map and cities served

  • Visual Trust: BBB badge, insurance icons, team photos

  • Content Upgrades: FAQ section

  • SEO Enhancements: Meta tags, local content, blog

Next Steps Proposal

  1. Content update with AG Brandiscover™ copy

  2. Visual refresh: photos, video, icons, gallery

  3. Trust section highlight

  4. Conversion strategy with CTAs

  5. SEO & local marketing push

  6. Track metrics & gather customer feedback


Monthly Onsite Photography & Videography Campaign

Monthly Content Creation Package

To enhance JDI Handyman’s brand presence and customer engagement, we recommend implementing a Monthly Onsite Photography & Videography Session as part of your ongoing marketing strategy.

What it Includes

  • Professional Photo & Video Shoot of a recently completed project (e.g., bathroom remodel, deck repair, room addition).

  • Capture before and after shots/videos to tell the full story.

  • Create high-quality visuals optimized for social media posts, website gallery, blog articles, and email newsletters.

  • Quick, polished video clips (30–60 seconds) showcasing craftsmanship and customer satisfaction.

  • Messaging distribution on socials, website and email.

Benefits

  • Showcases real work and builds trust with prospective customers by highlighting quality and professionalism.

  • Provides a steady stream of fresh content for social channels (Facebook, Instagram - to be created, LinkedIn - to be created), helping increase followers and engagement.

  • Supports the monthly email campaign with compelling visuals and stories, boosting open and click-through rates.

  • Enhances the website with an updated project gallery and case studies, improving SEO and conversion along with gathering email addresses.

  • Strengthens local brand presence and helps differentiate JDI Handyman from competitors.

Suggested Workflow

  1. Schedule one monthly shoot on-site with the JDI Handyman team.

  2. Photographer/videographer captures project highlights.

  3. Edited content delivered in multiple formats for easy posting.

  4. Marketing team plans a content calendar to rotate visuals across channels.

Integration with AG Brandiscover™

  • Incorporate these real projects into your “Ends in Success” section by showing tangible results.

  • Use visuals to support the “How It Works” plan, reinforcing the customer’s journey.

  • Highlight testimonials paired with photos/videos to build social proof and credibility.

Marketing & Content Creation Opportunities

Positive Current Situation

  • Existing testimonials and some customer photos create a foundation.

  • Social media channels in use (though limited content frequency).

Opportunities for Improvement

  • No consistent, professional photo/video content from finished jobs featured on the site or socials.

  • Social media and email marketing lack fresh, compelling visual stories that connect emotionally.

  • Monthly onsite shoots will supply authentic, high-quality content to fuel marketing efforts and keep messaging dynamic.

  • This content will enable JDI to tell the full story of how they solve customer problems, aligning with AG Brandiscover™ principles.

Summary

Adding a Monthly Onsite Photography & Videography Session is a strategic move to build trust, demonstrate expertise, and maintain a lively marketing presence — ultimately driving more leads and conversions for JDI Handyman.

Budget

  • Website redesign/refresh = $4,200

    • www.jdihandyman.co

  • Ongoing monthly content creation = $1,400/month

    • Facebook/Instagram/LinkedIn/Web/Blog/Email

Timeline

  • Start/Launch August 1, 2025