Action Items and Next Steps

Update website

Complete the website build out with content, dance instructors bios etc.

Investment $800

Email Campaigns

Investment: $450/month

Complete design, content creation and distribution.

Managing audience and building email distribution list through the current website.

For your current audience: Campaigns every 8 weeks or quarterly.

For new audiences: Monthly campaigns following an art education format.

Testimonial capture

Reach out to current clients to capture testimonials to be shared on the website and on social media. We’ll contact your clients and manage the collection process.

Initial Investment: $650
Current Clients

Ongoing: $500/quarter
New Registered Clients

Professional Photography

Schedule professional photography for teachers, the studio, and in-class moments.

Investment $900

Graphic Design

Improvements for signage, banners, etc.

Investment $500- $1500
(depending on project)

Video Story Marketing

Story brand video for Footnotes Dance that can be used on various platforms—website, Social Media, Youtube. 

Investment $2850

Includes:

• Video Coverage: Up to 4 hours

• Locations: Up to 4 locations

• Deliverable: One 2-3 minute video

• Footage Types:

  • Interviews & B-Roll

  • Drone footage

Grow your email database!

Investment: $600/month

WebID is a protocol that allows websites to discover a user's WebID using a secure browser certificate.

This is the strategy for growing the email database with real prospects by collecting vital information for future marketing for those who have visited your website.

Social Media

Pitch the "Free Trial Class" promotion seasonally across social media platforms. Regularly post content such as behind-the-scenes, student highlights, and upcoming events. Monthly analytics reporting included. 

Investment $850/mo.