www.chuckworley.com
Prepared for Chuck Worley
Strategy Framework using The Addison Group Brandiscover™
Prepared exclusively by Tom Powell
May 2, 2025
Current Website Audit: www.chuckworley.com
Overview: Chuck Worley’s website introduces his personal brand and presence as an Inspirational Influencer, highlighting his public speaking, branding workshops, and podcast. While foundational content exists, the site would benefit from more focused messaging, stronger visual hierarchy, and improved user engagement.
Strengths:
Personal brand identity is established.
Offers clear touchpoints: workshops, podcast, appearances.
Contact channels are present for outreach.
Opportunities:
Messaging Clarity: Needs to communicate why Chuck’s influence matters to the visitor.
Navigation: Should be streamlined with a clear user journey.
Visual Design: The style can better reflect Chuck's energy and credibility.
Mobile Experience: Needs optimization for better on-the-go engagement.
Conversion Optimization: Calls to action could be stronger and more consistent.
Redesign Proposal Using AG Brandiscover™ Framework
Objective: To redesign www.chuckworley.com using AG Brandiscover™, a clarity-first branding framework that positions Chuck as the guide, helping his audience overcome obstacles and step into their potential through powerful inspiration, connection, and content.
AG Brandiscover™ Elements:
Audience First (The Hero):
Identify visitors as aspiring entrepreneurs, professionals, or creatives seeking fresh energy, hope, and bold direction.
Speak to their fears, doubts, and dreams in the opening copy.
The Frustration (What’s at Stake):
“You’ve got the passion but feel like you’re spinning your wheels.”
“You’re ready to move—but don’t know who to follow.”
The Guide (Chuck Worley, Inspirational Influencer/):
Position Chuck as a proven voice with life-tested wisdom and contagious momentum.
Highlight speaking engagements, podcast reach, personal journey, and authenticity.
The Plan (Clear Path Forward):
3-Step Visitor Journey:
Engage Chuck's message
Join a community of bold thinkers
Live with purpose, clarity, and renewed identity
The Outcome (What They Gain):
“Walk away inspired, equipped, and fired up to make your next bold move.”
Share testimonials from those who’ve been impacted by Chuck’s voice.
Proof + Participation:
Podcast episodes, workshop highlights, reels from public talks.
Lead magnets (free video, ebook, newsletter sign-up).
Proposed Squarespace™ Site Structure
Homepage:
Compelling headline: “You Were Meant to Stand Out.”
Invitation to listen, subscribe, attend, or follow.
Meet Chuck:
Backstory of overcoming, learning, leading.
“I’m not here to coach you—I’m here to wake you up.”
Speaking & Influence:
Conference appearances
Corporate training/brand inspiration
Personal branding messaging workshops
Workshops:
Always Be Branding™
Special events & upcoming sessions
Podcast – 757 House Whisperer:
Highlight inspiring conversations and unique perspectives
Promote episodes that align with Chuck’s mission
Results & Voices:
Testimonials, audience reactions, video comments
Contact + Booking:
Invite event planners, podcast collaborators, and fans to reach out
Squarespace™ Build Plan
Step 1: AG will select and customize a Squarespace™ wireframe that reflects bold, influential energy with modern responsiveness.
Step 2: AG will create and install optimized copy, visuals, and mobile styling.
Step 3: AG will connect podcast platforms, newsletter signup, analytics, and SEO tools.
Timeline: Initial draft will be provided 10 days after approval of this proposal. Launch is dictated by response by Chuck on approvals.
Website Editing Instructions
You’ll receive 1-on-1 Training on how to manage/add/tweak your beautiful new website
Optional Monthly Maintenance Plan
Monthly Package – $250/month
Add/remove events or appearances
Update testimonials and podcast links
Perform Squarespace health checks and speed reviews
Provide 1 hour/month of consulting or strategy
Annual Plan – $2,700/year (Save 10%)
Investment
Item Cost Website Redesign (AG Brandiscover™ Method) = $4,800 $3,500 (Tax Day Email Campaign Offer)
Let’s Get Started
We’re excited to help evolve www.chuckworley.com into a magnetic platform that reflects Chuck’s impact as an Inspirational Influencer and energizes a wider audience.
Next Steps:
Approve the proposal
Submit 50% deposit
Schedule brand discovery call