Open with

Open with

We get it.

The thought of hiring a marketing firm ranks slightly above a colonoscopy.

It’s all too common… slick marketing guru shows up spouting a bunch of newfangled advertising terms and promises your company the moon.

And then the shell game begins.

Huge retainers. Slow delivery times. Hit-or-miss customer service. Invoices like Egyptian hieroglyphics.

Call us crazy, but branding your business shouldn’t be exploratory surgery.

What if there was a better way?

WHAT IF… at the end of one day you had all your new branding materials in hand?

WHAT IF… there were no hidden fees, but only a flat price?

WHAT IF… you could offer design feedback in real time?

WHAT IF… you always dealt with the same people?

It’s an unorthodox approach, but The Addison Group refuses to be a traditional agency. Our goal is NOT to have ongoing, retainer-based clients. Matter of fact, once we help companies with their branding, we fade into black. And if we’ve done our job right, you’ll have all the tools and training to kick some serious bootay.

Our unique Brandbuild™ process builds entire brands in hours, not months. That’s not a misprint. In 1-to-3 day intensives, your company is out the door and ready to proclaim its one-of-a-kind story.

Doesn’t that sound like a better way? Of course. But there again, if you prefer the old and worn path, we know some great gastroenterologists…

Brandiscover™ $950*

The most important part of our branding process. This includes a 1.5 - 2 hour interview where we get inside your head and deep-dive into your business. Afterward, we create a visually appealing brief that identifies your brand opportunity with a no-nonsense plan to move forward. Delivery is in a memorable case.

The Brandiscover™ must take place before any of the Brandbuilds™.

*The cost is applied to the Brandbuild™, Brandbuild PLUS™, and Brandbuild ULTIMATE™ if client chooses to move forward.

Deliverables:
  • Your Targeted Audience and How To Reach Them
  • Your Brand Personality
  • Evaluation of Existing Marketing Materials and Strategy
  • Your Sales Strategy
  • Lead Product / Service
  • Key Product / Service
  • Customer Retention Strategies
  • Your Core Teaching Assets
  • Your Key Stories
  • Specialized, Creative Ideas
  • Logo thoughts
  • Color palettes
  • Fonts and typography
  • Taglines / Messaging
  • Website homepage sample / layout strategy
  • Ideas for different marketing mediums
  • Your Suggested Marketing Plan
  • Prioritized Action Steps
Book a Brandiscover™

Brandbuild™ $9,950*

Branding work will be completed in a ONE DAY intensive, building on the findings of your Brandiscover™. We call this process Brandbuild™. This is Tier 1 of three packages we offer, and it fulfills the needs of the majority of small businesses. In short, it is for clients who need the fundamentals — now — instead of waiting for months.

*Previous payment from the Brandiscover™ is applied to the cost.

Deliverables:
  • Website (up to 10 pages) — Completed website will be mobile-friendly, easy-to-manage, and comes with 24/7 support
  • Logo (in all formats)
  • Creation of brand identity (color, typography, graphics, tagline/messaging)
  • Website copywriting
  • Stationery and Business card design
  • Flyer / sell sheet
  • Design and direction for marketing collateral (such as promotional products)
  • Training for updating website
  • Training for updating social media graphics
  • Training for designing email campaigns
Book a Brandiscover™

Brandbuild PLUS™ $12,950*

For clients with higher-level strategy needs. Branding work will be completed in a TWO DAY intensive, building on the findings of your Brandiscover™. Includes all the Brandbuild™ deliverables plus the additional benefits listed below.

*Previous payment from the Brandiscover™ is applied to the cost.

Deliverables:
  • Website (up to 15 pages) —Completed website will be mobile-friendly, easy-to-manage, and comes with 24/7 support
  • Logo (in all formats)
  • Creation of brand identity (color, typography, graphics, tagline/messaging)
  • Website copywriting
  • Stationery and Business card design
  • Flyer / sell sheet
  • Design and direction for marketing collateral (such as promotional products)
  • Training for updating website
  • Training for updating social media graphics
  • Training for designing email campaigns
  • Signage and packaging strategy
  • Search engine optimization expert consultation
  • Social Media expert consultation
  • Public Relations expert consultation
  • Media Copywriting (includes one radio script and one social media campaign)
  • Photo shoot (2 hours / one location)
  • Scripting of one television spot, one radio spot, and one billboard design
  • Radio production
  • Video production (no more than 2 minutes, edited for both online/broadcast)
  • Two edited video shorts for social media based off television production
Book a Brandiscover™

Brandbuild ULTIMATE™ Starting at $21,950*

Our most thorough branding intensive. For serious clients focused on making a big splash — quickly. Branding work will be completed in a THREE OR FOUR DAY intensive, building on the findings of your Brandiscover™. Includes all the Brandbuild PLUS™ deliverables with the additional benefits listed below.

*Previous payment from the Brandiscover™ is applied to the cost.

Deliverables:
  • Website (up to 20 pages) — Completed website will be mobile-friendly, easy-to-manage, and comes with 24/7 support
  • Logo (in all formats)
  • Creation of brand identity (color, typography, graphics, tagline/messaging)
  • Website copywriting
  • Stationery and Business card design
  • Flyer / sell sheet
  • Design and direction for marketing collateral (such as promotional products)
  • Training for updating website
  • Training for updating social media graphics
  • Training for designing email campaigns
  • Signage and packaging strategy
  • Search engine optimization expert consultation
  • Social Media expert consultation
  • Public Relations expert consultation
  • Media Copywriting (includes one radio script and one social media campaign)
  • Photo shoot (2 hours / one location)
  • Scripting of one television spot, one radio spot, and one billboard design
  • Radio production
  • Video production (no more than 2 minutes, edited for both online/broadcast)
  • Two edited video shorts for social media based off television production
Book a Brandiscover™
Download PDF